Physician Relations and Marketing Specialist

Job Summary

The Department of Obstetrics and Gynecology within the BSD is looking for an innovative, driven Physician Relations and Marketing Specialist to plan, coordinate and execute departmental initiatives surrounding physician relations and marketing development which will support departmental strategy and initiatives. The Physician Relations and Marketing Specialist will lead physician-referral outreach and patient-facing marketing for the Department of Obstetrics and Gynecology, with an initial focus on the Infertility and Urogynecology sections. This role works closely with section chiefs and hospital marketing to grow referral relationships and patient volume through targeted, specialty-specific communications and campaigns.

Responsibilities

• Plan and coordinate referring-physician outreach, including Lunch and Learns, in-person visits, and ongoing relationship-building with community and regional providers.
• Under direction, develop and print digital collateral — flyers, brochures, and referral materials — tailored to each specialty.
• Participate in managing the department's social media presence, including content planning, posting, and engagement.
• Collaborate with existing marketing leadership to execute digital patient-direct marketing campaigns to drive appointment volume.
• Communicate effectively with hospital, departmental, and section leadership on priorities and project updates.
• Track and report on referral activity, digital engagement, and new-patient volume tied to marketing efforts.
• Partner with the hospital marketing team to ensure alignment with institutional brand and messaging standards.
• Provide support to Senior Communications and Events Coordinator in driving departmental outreach and growth across all media platforms.
• Problem solve delays and other obstacles in an effort to ensure outreach projects are achieving set deadlines.
• Collaborate effectively with both internal and external stakeholders.
• Uses moderate/solid understanding and experience to administer the delivery of services to program participants and/or beneficiaries.
• Has moderate/high levels of interactions with faculty, researchers and staff for committee work or information.
• Performs other related work as needed.

Minimum Qualifications

Education: Minimum requirements include a college or university degree in related field. Work Experience: Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Preferred Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

• 1-3 years of experience in marketing, communications, or physician liaison/relations work; healthcare experience preferred.
• Strong writing and content-development skills across print, digital, and social channels.
• Comfort working directly with physicians and clinical leadership.
• Experience with social media management and digital marketing/analytics tools.
• Experience in web and digital applications for creating, posting and publishing communications.
• Experience in an Academic or University setting preferred.
• Working with graphic design and branding guidelines preferred.
• Writing for diverse audiences including executive teams, employees, board members, media, policymakers, and the public.
• Advanced skills in Microsoft Office Suite, Excel, and reporting and visualization tools including Canva and Adobe.

Preferred Competencies

• Relationship Building — builds trust and rapport quickly with physicians, clinical staff, and leadership.
• Strategic Communication — tailors messaging and channel choice to the audience, from referring physicians to prospective patients.
• Project Management — manages multiple campaigns and events concurrently, on schedule and within budget.
• Data-Driven Mindset — uses engagement and volume metrics to refine outreach and demonstrate ROI.
• Creativity — develops compelling content and campaign concepts tailored to each specialty.
• Collaboration — works effectively across clinical, administrative, and hospital marketing teams.
• Adaptability — responds to shifting priorities across two distinct specialty sections.
• Proven organizational skills with attention to detail and the ability to prioritize and work on multiple projects.