Principal Market Development Specialist, Coronary Renal Denervation - Orlando, FL
Medtronic
Summary
Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. The Senior Market Development Specialist is a seasoned professional with a commercial marketing or sales background who will drive increased focus on high profile regional markets across large IDNs.
Job description
A Day in the Life
Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. The Senior Market Development Specialist is a seasoned professional with a commercial marketing or sales background who will drive increased focus on high profile regional markets across large IDNs.
A Day in the Life: Responsibilities
- Implementing and piloting the strategy for the organization, ensuring alignment with broader organizational launch and therapy objectives
- Leading clinical data and program planning discussions with administrators and physician stakeholders to enable and streamline the pathway to care for patients
- Identifying key stakeholders to create partnerships with Interventional Cardiologists, HTN specialists (Gen Cards, Nephrology, Primary Care, Nursing, pharmacy, etc), and hospital executives to develop awareness within the service line to champion HTN care
- Understanding customer needs and recommending approved HTN and customer program initiatives to support stakeholder objectives
- Utilizing the RDN customer relationship management software to input and track activity for quarterly productivity reporting
- Overseeing and managing pilot and therapy awareness activities to the local budget allowance
- Collaborating with local sales and clinical counterparts and field-based reimbursement specialist team members to identify and deliver solutions that meet customer needs
- Gaining a deep understanding of hypertension awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity
- Partnering with the sales team, sales leadership, and marketing on customer expansion strategies and opportunities to reach new physicians
- Supporting and exemplifying a strong culture for the MDS team, centered around collaboration, customer orientation, ethics, and execution
- Participating in targeted Association and Society Events related to Market Development areas of opportunity
- Maintaining compliance, administrative, and expense requirements within the guidelines of Medtronic
Must Have
- Bachelor's Degree plus 7+ years of experience in marketing, program or market development work, sales, or sales support role -OR- 5 years with Advanced Degree
- Ability to travel up to 50% of the time
Nice to Have
- MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
- Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
- Experience working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership
- Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
- Bilingual in English and Spanish
Requirements
- Bachelor's Degree plus 7+ years of experience in marketing, program or market development work, sales, or sales support role -OR- 5 years with Advanced Degree
- Ability to travel up to 50% of the time
- Must reside within the territory (Orlando, FL area)
- Valid driver's license
- For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required
Benefits
- Health, Dental & Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance
- 401(k) Matching
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Incentive Plans
- Short-term Disability
Company overview
Medtronic is a global healthcare technology leader and one of the world's largest medical device companies, founded in 1949 in Minneapolis, Minnesota. The company operates in over 150 countries and employs more than 90,000 people worldwide. Medtronic's mission is to alleviate pain, restore health, and extend life through innovative medical technologies. The company develops and manufactures devices and therapies to treat more than 70 health conditions, including cardiac devices, cranial and spine robotics, insulin pumps, surgical tools, patient monitoring systems, and more. With a rich history that began with the invention of the battery-powered pacemaker, Medtronic has grown into a diversified healthcare technology company with four main business units: Minimally Invasive Therapies Group, Diabetes Group, Restorative Therapies Group, and Cardiac and Vascular Group. The company's therapies help approximately 72 million people annually and represent a significant force in advancing medical technology to address some of humanity's most challenging health problems.