Principal Product Manager, Downstream CDx

About the role

The Senior Product Manager for Cardiac Diagnostics (CDx) oversees launch execution and continuation marketing. This includes developing & executing launch plans, customer & sales education, leveraging additional channels such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) to meet revenue, cost, and customer satisfaction goals. Additionally, the role involves working with external partners to align with the company's strategy. The Senior Product Manager handles both hardware and software products, develops marketing plans, establishes pricing strategies, and interfaces with engineering, manufacturing, and sales.

Responsibilities

• Responsible for developing and driving key marketing and business objectives for the CDx portfolio
• Developing and executing product launch plans and driving continuation marketing activities for in-market products
• Developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
• Use classic marketing capabilities such as market understanding, market segmentation, customer targeting, product positioning and message development
• Support innovative downstream marketing solutions, programs and tools to create value and support the needs of the sales team
• Support launch excellence across the CDx portfolio by developing and implementing consistent frameworks, tools, and best practices
• Synthesize clinical evidence and help shape clinical evidence strategy
• Evaluate promotional plans to ensure consistency with product line strategy and effective message conveyance
• Analyze franchise sales trends and perform customer segmentation to drive strategic and tactical decision making
• Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance
• Develop and define tools/processes for tracking performance of existing investments against plan
• Execute strategies to maximize profitability of product lines through market research and financial analyses
• Support and lead execution of comprehensive competitive response plans
• Spend time in the field to gain market and clinical insights and build relationships with key physicians
• Assist on forecasts for supply chain as well as overall revenue planning

Required qualifications

• Minimum of a bachelor's degree
• Minimum of 5 relevant experience
• Analytical skills and ability to develop business plan
• Downstream experience (i.e. launch, product management, sales engagement)
• Experience with determining customer needs
• Experience with software and/or hardware product management
• Understanding of the regulatory approval process for medical device systems (including electronics and software)
• Ability to multitask, prioritize effectively, and meet deadlines
• Proven excellence in organizational, coordination, and negotiation skills
• Willingness to travel up to 20% (potentially including internationally)

Preferred qualifications

• Advanced degree including Masters of Business Administration
• Experience with regulatory approval processes for medical device systems, including electronics and software
• Knowledge of business development activities and strategic partner management and awareness of commercial cardiac diagnostic monitoring service types
• Strong skills in product launch management
• Proven ability to collaborate with commercial and finance teams to define and implement effective business models
• Clear understanding of protected health information security requirements, such as HIPAA
• Demonstrated success in defining and launching excellent products
• Familiarity with the structure of business units and key business initiatives