Product Director, APP Marketing, INLEXZO
Johnson & Johnson Innovative Medicine
Summary
The Product Director will shape marketing programs and strategies in an area of rapid scientific advancement and meaningful patient need. The Product Director will focus on optimal Advanced Practice Provider activation, including insight generation, strategy development, content development, and tactical execution. The Product Director will work with a fast-paced cross-functional team of brand partners, field sales, medical, internal partners, and agency partners to ultimately help our critical Advanced Practice Providers support INLEXZO patients.
Job description
Position Description
The Product Director will shape marketing programs and strategies in an area of rapid scientific advancement and meaningful patient need. The Product Director will focus on optimal Advanced Practice Provider activation, including insight generation, strategy development, content development, and tactical execution. The Product Director will work with a fast-paced cross-functional team of brand partners, field sales, medical, internal partners, and agency partners to ultimately help our critical Advanced Practice Providers support INLEXZO patients.
Key Responsibilities
- Lead development and execution of Advanced Practice Provider marketing strategy for INLEXZO, translating Advanced Practice Provider, market, and business insights into clear priorities, integrated plans, and measurable programs.
- Shape the Advanced Practice Provider education, activation, and support strategy for INLEXZO, ensuring programs address critical information needs, treatment expectations, access and support considerations, and key moments across the treatment journey.
- Drive engagement across channels by identifying opportunities to improve the Advanced Practice Provider experiences, strengthen content and media effectiveness, and connect brand-specific efforts into a more cohesive approach.
- Serve as a strategic cross-functional leader across Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Field, Patient Support, agency partners, and Bladder Cancer teams to build alignment, remove barriers, and deliver compliant, Advanced Practice Provider-centered solutions.
- Use Advanced Practice Provider insights, market research, performance analytics, and stakeholder feedback to evaluate program impact, guide investment decisions, and continuously optimize education, support, and engagement strategies.
- Contribute to annual brand and Bladder portfolio planning by identifying Advanced Practice Provider marketing opportunities, informing resource allocation, and helping shape the future Advanced Practice Provider experience for INLEXZO.
Qualifications
- A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program.
- Proven proficiencies in marketing, project management, and clear communication.
- Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred
- People leadership experience
- Experience in oncology
- Product launch experience
- Previous sales experience
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
Requirements
- A minimum Bachelor's degree is required
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
Company overview
Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.