Product Director, Bladder Cancer Professional Promotion Marketing, Erda-iDRS
Johnson & Johnson Innovative Medicine
Summary
The Product Director will be accountable for understanding and implementing strategies to influence Erda-iDRS treatment in the Bladder Cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the Bladder Cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with Bladder Cancer.
Job description
Position Description
- Leads development of comprehensive marketing plans, including strategy, positioning, promotional campaigns and messaging, to achieve business goals and drive launch success
- Own the creation and optimization of promotional content and customer engagement tools, ensuring strong pull-through of key brand messages across all customer-facing channels
- Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, Precision Medicine, other key internal partners and the INLEXZO brand team
- Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
- Lead advisory boards, analytics, and market research to generate insights for marketing initiatives implementation & refinement in partnership with the insights and analytics team
- Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights
- Ensure pull-through of portfolio and testing narrative into field assets
- Manage professional agency of record and other specialty agencies to implement HCP tactics
- Coordinate promotional activities with sales leadership and deliver strategic content for field meetings
- Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials
Qualifications
Requirements
- A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
Preferred
- People leadership experience
- Experience in oncology and/or Urology
- Previous sales experience
- Experience with product launch
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
Requirements
- A minimum Bachelor's degree is required
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
Company overview
Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.