Product Director, Professional Promotion, INLEXZO
Johnson & Johnson Innovative Medicine
Summary
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.
Job description
About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.
Role Overview
The Product Director will be accountable for understanding and implementing strategies to influence INLEXZO treatment in bladder cancer. You will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the bladder cancer marketplace. You will lead launch readiness and execution for upcoming INLEXZO indications, including SunRISe-5 (SR5), and serve as a cross-functional launch lead for the brand.
Position Description
- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
- Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
- Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
- Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
- Lead HCP launch strategy and execution for upcoming indications, including SR5, from pre-launch readiness through launch and post-launch optimization
- Define indication-specific positioning, messaging, and HCP promotional materials for SR5 and subsequent indication expansions, ensuring alignment with approved labeling and a cohesive portfolio story across indications
- Partner with Sales and Sales Learning & Development to ensure field readiness for each indication launch, including training content, sales meeting plans, and launch tools
- Serve as the launch lead for upcoming indications, including SR5, coordinating cross-functional launch execution across Marketing, Sales, Medical Affairs, Market Access, Regulatory, Omnichannel, Analytics, and Operations
- Contribute to Launch Readiness Review (LRR) responsibilities, including preparing and presenting readiness assessments, driving cross-functional alignment on gaps and actions, and tracking completion of readiness commitments through launch
- Build and sustain strong crossfunctional and governance relationships, demonstrating experience navigating CAC with credibility, influence and a clear competitive mindset
- Serve as the strategic integrator across Omnichannel, Sales, Analytics and other crossfunctional partners as needed, using performance data to guide prioritization, investment decisions, and optimization
Requirements
- A minimum Bachelor's degree is required
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
- MBA or advanced degree in related field is helpful
- People leadership experience
- Experience in oncology
- Previous sales experience
- Experience with product launch preferred
- Demonstrated commitment to learning emerging technologies, such as AI
Company overview
Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.