Product Manager
Alphatec Spine
Summary
Responsible for supporting the identification and execution of product strategies, marketing plans, and promotional programs for assigned product lines. This role partners cross-functionally to manage key aspects of product management including product development, market launch and surveillance, sales training support, and forecasting activities to ensure products meet Company goals and expectations.
Job description
Essential Duties and Responsibilities
- Supports the design, development, and execution of product marketing initiatives for assigned product lines, including contributing to objectives, short- and long-term strategies, market research, competitive analysis, product mix planning, and ROI assessments.
- Manages day-to-day product marketing activities for assigned products, including idea generation, product profiling, development plan execution, project coordination, product training support, and launch readiness.
- Supports product line extensions, labeling updates, clinical evaluations, and other initiatives that sustain and grow product value and revenue.
- Identifies opportunities for product improvements and innovations through surgeon feedback, market analysis, and field engagement.
- Develops sales collateral, product training materials, and procedural content to support field execution and customer education.
- Assists in sales forecasting and collaborates with Sales, Operations, and Finance to optimize product mix throughout the product lifecycle.
- Monitors competitive landscape and market trends by reviewing scientific literature, evaluating competitor offerings, traveling with field sales personnel, attending surgeries, and participating in scientific meetings and conferences.
- Contributes to the development of product presentations, surgical techniques, and marketing materials such as brochures, websites, and training tools.
- Participates as a core member of cross-functional product development teams, supporting activities across R&D, Regulatory, Operations, and Marketing.
- Collaborates proactively with domestic and international sales teams to support new product launches, existing product segments, training programs, and key surgeon and account initiatives.
- Establishes and maintains productive working relationships with surgeon consultants and key clinical partners under the guidance of senior product leadership.
- Supports product visibility and presence at scientific conferences and meetings.
- Interfaces with product managers across other portfolios to understand interdependencies between product lines.
- Partners with Marketing Communications to support promotional campaigns and value-added services for assigned products.
- Maintains regular contact with field sales teams, surgeons, and internal stakeholders to ensure strong product support and competitive positioning.
- Participates in strategic sales and marketing planning activities for assigned products to help identify key targets, surgeons, and accounts.
- Performs other duties as required.
Education and/or Experience
- Bachelor's degree in Marketing or related field
- Minimum of 1-4 years of related experience, preferably in the orthopedic device industry
- 2+ years of related experience; or equivalent combination of education and experience. Sales experience is a plus.
Requirements
- Prior experience in the medical device or healthcare industry required
- Demonstrated ability to build strong working relationships and collaborate effectively with cross-functional partners, including Engineering/R&D, Regulatory, and Operations/Manufacturing
- Proficiency with standard computer applications including Microsoft Word, Excel (including pivot tables), PowerPoint, Project, Windows, and internet-based applications
- Strong oral and written communication skills, with the ability to clearly convey technical and clinical concepts to diverse audiences
- Ability to contribute to the development and presentation of business cases for new or enhanced products, under guidance from senior product leadership
- Strong interpersonal skills with the ability to work effectively in a team-oriented, matrix environment
- Ability to organize, prioritize, and manage multiple tasks while meeting established timelines
- High attention to detail and strong follow-through on assigned responsibilities
- Ability to represent the company professionally in meetings, training events, and customer-facing interactions
- Ability to exercise sound judgment within defined guidelines and escalate decisions as appropriate
- Ability to maintain up-to-date knowledge of assigned product lines, procedures, and related clinical applications
- Ability to communicate effectively with engineers at a technical level to support product development and troubleshooting
- Ability to perform effectively in a fast-paced environment and adapt to changing priorities
- Demonstrated foundational experience in market analysis, product planning, and product support activities
- Understanding of basic strategic and tactical planning concepts related to product management
- Technical curiosity and receptiveness to learning new clinical and engineering concepts
- Ability to assist in sales forecasting and demand planning activities
- Experience with, or strong understanding of, a clinical or surgical environment and procedural workflow
- Ability and willingness to travel up to approximately 40 percent
- Bachelor's degree in Marketing or related field
- Minimum of 1-4 years of related experience, preferably in the orthopedic device industry
- 2+ years of related experience; or equivalent combination of education and experience
- Sales experience is a plus
Company overview
Alphatec Spine is a specialized medical device company focused on developing innovative solutions for spinal surgery and spine-related disorders. The company designs, manufactures, and markets a comprehensive portfolio of spinal implants, instruments, and biologics used in surgical procedures to treat various spinal conditions including degenerative disc disease, spinal deformities, trauma, and tumors. Alphatec Spine's product offerings encompass cervical and thoracolumbar fixation systems, interbody devices, minimally invasive surgical solutions, and bone graft substitutes. The company emphasizes surgeon-focused innovation, aiming to provide differentiated technologies that enhance surgical outcomes and improve patient care. With a commitment to advancing spinal surgery through research and development, Alphatec Spine collaborates closely with spine surgeons to address complex clinical challenges and develop next-generation spinal solutions that optimize surgical efficiency and patient recovery.