Product Manager

Job Description Summary

The Product Manager will support execution of the professional/HCP marketing strategy for in-line products, translating brand strategy into tactical deliverables that enable effective field force engagement. Working closely with Marketing and cross-functional partners, this individual will help bring the brand strategy to life through strong execution, sales force resource development, and brand planning support.

Key Responsibilities

• Leads execution of assigned HCP marketing tactics aligned to approved brand strategy, launch objectives, and product goals.
• Translates strategy, forecast assumptions, and launch priorities into actionable tactical plans, field resources, and execution milestones.
• Supports brand planning, forecasting, long-range planning, and budget development through tactical input and performance insights.
• Manages assigned budget components, timelines, risks, and resource needs, escalating issues as appropriate.
• Identifies business, customer, and execution barriers and recommends actions to maximize opportunities.
• Partners cross-functionally with Sales, Training, Insights & Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives.
• Maintains current understanding of product performance, market dynamics, customer insights, competitive activity, and promotional opportunities.
• Ensures promotional materials and field resources are strategically aligned, customer-relevant, and compliant with applicable requirements.

Qualifications

Education & Experience

• B.S. Degree is required, MBA preferred
• Minimum 2+ years marketing related work such as managing budgets, projects, and expenses or working with field-based sales force.
• Pharmaceutical experience preferred
• Experience working with field-based sales force preferred
• Experience in the therapeutic area is preferred
• Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
• Experience developing and implementing POA plans and meetings is preferred

Knowledge Proficiency

• Working understanding of marketing business processes and pharmaceutical regulatory requirements
• Developing customer and market knowledge of product performance, therapeutic and disease conditions, market dynamics, and competitive landscape
• Awareness of Healthcare Professional/Patient customer insights, including geography, culture, and market differences
• Working knowledge of the pharmaceutical development process and health care environment
• Basic understanding of future product/market opportunities to help assess strengths and weaknesses of competitive products
• Supports assigned product initiatives and builds knowledge of the marketing mix and distribution channels
• Gathers and maintains up to date information and knowledge of sales, market share, and information with promotional potential

Skills & Abilities

• Ability to analyze data and documents and understand marketing terminology
• Financial acumen with the ability to support business planning and budget management
• Ability to perform market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics
• Project management skills and the ability to manage multiple priorities.
• Ability to identify resource needs, drive to completion, prepare reports, and evaluate results
• Brand Strategy- Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
• Market Execution- Brand Messaging, Life Cycle Management, Targeting, Market Development
• Pharmaceutical Environment- Regulatory and Legal Environmental, Compliance, Brand Labeling, Product Issue Management
• Ability to support qualitative and quantitative market research projects and incorporate learnings and insights into tactical execution
• Ability to achieve results by collaborating with and influencing others
• Effective interpersonal, oral, and written communication skills
• Skilled in Microsoft Office applications (Word, PowerPoint, Excel)

Physical Requirements

• 30% Travel may be required