Product Manager, MR - Bracco Diagnostics Inc

Bracco Medical Technologies

Princeton, NJHybridPosted 2 days ago

Full TimeSenior LevelCommercial & Pharma SalesPharmaceutical

Summary

Help shape how Bracco’s magnetic resonance (MR) portfolio reaches customers across the United States. As Product Manager, MR, you will turn customer insights and franchise strategy into downstream marketing programs that strengthen brand positioning, support customer needs, and drive business performance. This role combines hands-on campaign execution with exposure to product lifecycle management and U.S., Americas, and global commercial strategy. You will partner with Sales, Medical, Regulatory, Finance, Operations, and other stakeholders to deliver U.S. marketing initiatives spanning market development, promotional strategy, sales enablement, forecasting, and portfolio performance. Working with Americas and Global Marketing colleagues, you will bring U.S. customer and market perspectives into broader planning while translating regional and global priorities into locally relevant programs.

Job description

Job Purpose

Main Responsibilities, Activities, Duties and Tasks

U.S. Marketing Strategy & Execution

Support the development and execution of annual and longer-term U.S. marketing plans for assigned MR products, aligned with overall franchise, Americas, and global strategies.
Translate market insights, customer needs, competitive dynamics, and business priorities into actionable U.S. marketing initiatives and tactics.
Develop and execute promotional campaigns, programs, and materials designed to strengthen brand positioning, increase awareness, and support product adoption.
Partner with external vendors and agencies, including creative, market research, education, and media planning partners, to support the development and execution of U.S. MR marketing initiatives.
Monitor execution of marketing plans throughout the year and recommend adjustments based on business performance, competitive activity, market dynamics, and evolving customer needs.
Support product positioning, messaging, segmentation, and targeting strategies for the U.S. market.
Coordinate execution of new product introductions, indication expansions, lifecycle initiatives, and other strategic portfolio activities within the U.S.
Support relationships and initiatives with radiology professional societies and key opinion leaders in collaboration with internal cross-functional partners.

Market & Competitive Insights

Monitor U.S. market trends, customer needs, competitive activity, healthcare dynamics, and other external factors affecting the MR business.
Partner with Business Intelligence, Commercial Operations team and other stakeholders to gather and analyze customer, market, and competitive insights.
Translate insights and business performance data into recommendations that inform marketing priorities and commercial execution.
Maintain strong understanding of the MR market, customer environment, competitive landscape, and evolving clinical and commercial trends.

Sales Enablement & Commercial Partnership

Partner closely with U.S. Sales leadership and field teams to understand customer and market needs and provide effective marketing support.
Develop sales tools, promotional resources, product messaging, and other materials that enable effective customer engagement.
Collaborate with Sales Training to support development and delivery of product and market education for field personnel.
Maintain regular connectivity with the field to gather feedback, identify emerging needs, and assess effectiveness of marketing programs.
Participate in sales meetings, customer programs, conferences, and other commercial activities as appropriate.

Product & Portfolio Management

Support ongoing lifecycle management of assigned MR products, including assessment of opportunities to strengthen product performance, market positioning, and long-term portfolio value.
Partner with Finance, Sales, Operations, and Supply Chain to support demand planning, sales forecasting, and business performance analysis for assigned products in the U.S. market.
Provide market, customer, competitive, and promotional insights to inform forecast assumptions and help improve forecast accuracy.
Monitor product demand, inventory levels, market trends, and commercial activity to identify potential risks or opportunities and recommend appropriate adjustments.
Collaborate with Operations and Supply Chain to help ensure appropriate product availability and proactively identify and address potential supply or demand risks.
Support pricing-related assessments and other portfolio planning activities in partnership with Finance and Commercial stakeholders.
Track key business and product performance measures, analyze results, and provide recommendations to support achievement of business objectives.
Support evaluation of portfolio opportunities, lifecycle initiatives, and business development activities as appropriate.
Support the planning, management, and tracking of the U.S. MR advertising and promotion budget to ensure effective allocation of resources.

Cross-Functional & Americas Collaboration

Work cross-functionally with Medical, Regulatory, Legal, Finance, Supply Chain, Sales Training and other partners to execute U.S. marketing priorities.
Partner with Medical and Global Marketing to support market development activities, clinical evidence communication, lifecycle initiatives, and other programs supporting the MR portfolio.
Maintain connectivity with Americas Marketing colleagues to share U.S. market insights, align on priorities, and support broader regional initiatives where appropriate.
Represent U.S. market needs and perspectives in discussions with regional and global stakeholders.
Manage projects across multiple stakeholders, ensuring appropriate planning, alignment, execution, and follow-through.

Promotional & Compliance Responsibilities

Develop promotional materials and programs in accordance with applicable regulatory, legal, medical, and company requirements.
Coordinate materials through established review and approval processes.
Ensure marketing activities and communications are consistent with approved product labeling, regulatory requirements, company policies, and applicable industry standards.
Work effectively within established compliance processes while maintaining appropriate speed and quality of execution.

Supervisory Responsibilities

This is an individual contributor role with no current direct reports, offering opportunities to lead through cross-functional collaboration and influence. The Product Manager is expected to lead initiatives through cross-functional collaboration and influence and may provide project leadership to internal teams, external agencies, vendors, and other partners.

Requirements

Bachelor’s degree required; concentration in Marketing, Business, Life Sciences, Healthcare, or a related field preferred.
MBA or other advanced degree preferred but not required.
5+ years of relevant experience in marketing, product management, commercial strategy, sales, or a related discipline.
Relevant backgrounds may include diagnostic imaging, pharmaceuticals, biotechnology, or medical devices; direct MR or contrast media experience is preferred, not required.
Product management or downstream marketing experience is strongly preferred.
Demonstrated ability to translate business strategies and market insights into effective marketing programs and commercial execution.
Understanding of product lifecycle management, brand positioning, segmentation, promotional strategy, and sales enablement.
Strong analytical and business acumen, with the ability to interpret market, financial, customer, and business performance information and translate findings into recommendations.
Ability to understand competitive dynamics and evolving market trends and assess their implications for the business.
Strong project management skills with demonstrated ability to manage multiple priorities, stakeholders, and timelines.
Effective cross-functional collaboration and influencing skills, with the ability to work across Sales, Medical, Regulatory, Finance, Supply Chain, and other functions.
Strong written, verbal, and presentation skills, including the ability to communicate effectively with internal stakeholders, customers, and external partners.
Customer-oriented mindset with demonstrated ability to understand and respond to customer and field needs.
Ability to balance strategic thinking with strong tactical execution and attention to detail.
Ability to operate effectively in a matrixed organization and collaborate across U.S., Americas, and global teams.
Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.

Benefits

Hybrid work (3 days office)
Remote option available
Travel approximately 40%

Company overview

Bracco Medical Technologies is a leading global company specializing in diagnostic imaging solutions and contrast agents. As part of the Bracco Group, the company focuses on developing and manufacturing innovative pharmaceutical products for medical imaging applications. Bracco's portfolio includes contrast media for various imaging modalities such as computed tomography (CT), magnetic resonance imaging (MRI), and ultrasound. The company plays a crucial role in advancing diagnostic medicine by providing high-quality imaging agents that enhance visualization of anatomical structures and pathological conditions. With a strong commitment to research and development, Bracco Medical Technologies contributes significantly to improving patient care through better diagnostic accuracy and treatment planning. The company operates globally, serving healthcare providers and patients worldwide with its comprehensive range of diagnostic imaging solutions.