Product Manager
Nihon Kohden America
Summary
The Product Manager, Central Monitoring and Telemetry is responsible for leading the development and execution of the commercial marketing strategy for enterprise software solutions addressing central monitoring, interoperability, and telemetry for healthcare providers.
Job description
Essential Functions and Main Duties
- Develop and drive the execution of commercial, downstream marketing strategies in partnership with cross-functional commercial teams (sales, marketing, clinical, training, and IT) to achieve or exceed business goals.
- Collaborate with cross-functional commercial teams to create commercial, pricing and communication strategies including differentiated value propositions, consistent messaging, and product positioning.
- Devise market research to support products, analyze sales and market trends, and synthesize results into relevant plans.
- Serve as the primary product expert and function as a knowledge resource for customers, sales, and service personnel.
- Support marketing, sales, and support by developing and maintaining a portfolio of effective marketing tools, including technical marketing collateral, application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
- Coordinate demonstrations at trade shows to ensure monitoring products are correctly displayed to enhance customer perception.
- Adhere to all company policies, procedures, and business ethics codes.
Qualifications
- Bachelor's degree in marketing, communications, or related discipline. Master's degree/MBA in Business, Marketing or related field
- 3+ years of experience with a medical device or life science company
- 3+ years of marketing experience. Upstream and/or downstream experience preferred
- 3+ years of experience with Nihon Kohden or similar patient monitoring equipment and devices
- Excellent verbal and written communication skills
- Excellent planning and organizational skills
- Strong familiarity with IT product lifecycles
- Knowledge of medical device industry practices, techniques, and standards (e.g., HIPAA, quality, and regulatory requirements)
- Ability to interface with all facets of the organization, including Engineering, Clinical, Quality, Regulatory, and Technical Support
- Able to deliver group presentations in front of peers, customers, or other groups
- Proficient with Microsoft Office suite, especially Excel
- Able to work effectively both independently and in a collaborative team environment
Requirements
- Bachelor's degree in marketing, communications, or related discipline
- Master's degree/MBA in Business, Marketing or related field
- 3+ years of experience with a medical device or life science company
- 3+ years of marketing experience
- 3+ years of experience with Nihon Kohden or similar patient monitoring equipment and devices
- Excellent verbal and written communication skills
- Excellent planning and organizational skills
- Strong familiarity with IT product lifecycles
- Knowledge of medical device industry practices, techniques, and standards (e.g., HIPAA, quality, and regulatory requirements)
- Ability to interface with all facets of the organization
- Able to deliver group presentations
- Proficient with Microsoft Office suite, especially Excel
- Able to work effectively both independently and in a collaborative team environment
Company overview
Nihon Kohden America is the U.S. subsidiary of Nihon Kohden Corporation, a global leader in medical device manufacturing with over 70 years of innovation in healthcare technology. Headquartered in Irvine, California, the company specializes in developing and manufacturing advanced medical instrumentation for patient monitoring, sleep assessment, neurology, and cardiology. As a fast-growing organization with 201-500 employees, Nihon Kohden America has established itself as a premier manufacturer of physiological measuring equipment, including electroencephalographs (EEGs), electrocardiographs (ECGs), patient monitoring systems, defibrillators, ventilators, and clinical information systems. The company is particularly renowned as the world's largest supplier of EEG products, with its medical devices used in more than 120 countries worldwide. Nihon Kohden's legacy includes pioneering innovations such as the world's first pulse oximeter, invented by company researcher Takuo Aoyagi in 1974. The American subsidiary maintains the parent company's commitment to quality, reliability, and customer-centric innovation, focusing on addressing real-world healthcare needs through methodical research and development. With a strong emphasis on employee development and workplace culture, Nihon Kohden America has achieved Great Place to Work certification and consistently demonstrates double-digit growth through strategic partnerships and connected innovation in healthcare technology.