Product Manager, Transfusion
Werfen
Summary
Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Job description
Position Summary
Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Key Accountabilities
- Key marketing interface with the Commercial Team, Operations and QA/RA
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
- Write digital campaigns and newsletters.
- Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
- Provides sales & technical training for Commercial team.
- Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
- Makes presentations to customers.
- Understands all maintenance, performance and advantages of Werfen Transfusion products. Understands technical aspects of Werfen Transfusion and competitive products.
- Lead the launch process for new products, including developing marketing materials, training sales teams, and organizing launch event.
- Maintains regular communications with technical services on problems with instruments and reagents within the product line.
- Track key performance indicators (KPIs) related to product sales, market share, and customer satisfaction, and report findings to leadership.
- Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
- Manages and drives internal projects with minimal supervision.
Skills & Capabilities
Proven experience in product management within the pharmaceutical or healthcare industry
- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
Minimum Knowledge & Experience Required for the Position
- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
Travel Requirements: Approximately 25% of time
Requirements
- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent
- Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
- Proven experience in product management within the pharmaceutical or healthcare industry
- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Paid Vacation
- Sick Leave
- Commission Plan
- Performance-Based Bonus
Company overview
Werfen is a global leader in specialized diagnostics, founded in 1966 in Barcelona, Spain as a family-owned innovative company. The organization has established itself as a worldwide authority in five key clinical areas: Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant diagnostics. With headquarters in Barcelona and technology centers strategically located in the United States and Europe, Werfen operates directly in 30 countries and serves more than 100 territories through distributors. The company achieved remarkable financial performance with worldwide sales exceeding €2.2 billion in 2024, supported by a workforce of over 7,000 employees globally. Werfen's comprehensive portfolio includes advanced diagnostic systems, reagents, laboratory automation solutions, and point-of-care testing platforms that enable healthcare providers to deliver precise and timely patient care. Their innovative technologies span from blood gas analyzers with hemolysis detection capabilities to automated immunoassay systems and specialized diagnostic assays. As a vertically integrated diagnostics company, Werfen maintains complete control over research, development, manufacturing, and distribution, ensuring quality and reliability across their product lines while continuously advancing diagnostic science to address critical healthcare challenges worldwide.