Product Manager, US Product Portfolio Marketing
Intuitive
Summary
As a member of the US Portfolio Marketing team, you will be accountable for the performance of existing product lines and new product launches. You will collaborate broadly across the US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales organizations to develop and execute marketing and sales strategies to drive adoption and utilization of the entire da Vinci system and technology portfolio including: da Vinci 5, da Vinci Xi, and da Vinci SP, advanced energy, stapling, across surgical specialties. This role will focus on Voice of Customer and VIP customer meetings to educate customers on the value of the da Vinci Portfolio.
Job description
Primary function of position
As a member of the US Portfolio Marketing team, you will be accountable for the performance of existing product lines and new product launches. You will collaborate broadly across the US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales organizations to develop and execute marketing and sales strategies to drive adoption and utilization of the entire da Vinci system and technology portfolio including: da Vinci 5, da Vinci Xi, and da Vinci SP, advanced energy, stapling, across surgical specialties. This role will focus on Voice of Customer and VIP customer meetings to educate customers on the value of the da Vinci Portfolio.
- Engage key customers to accelerate technology adoption and utilization of all core product lines across surgical specialties.
- Collect and consolidate Voice of Customer feedback to inform US Clinical Marketing, Global Product Marketing, and Sales Leadership teams of challenges and opportunities with current and newly launched products.
- Identify and develop Product Champions for existing and newly launched products across surgical specialties.
- Collaborate with Key Opinion Leaders, Global Product Management, and US Clinical Marketing to develop value propositions and messaging for new product launches.
- Create and track key metrics of product adoption with US Sales Operations to leverage data that informs marketing and sales strategies and opportunities.
- Develop and implement impactful training content for the Field Sales team with Commercial Learning that will accelerate technology adoption and utilization.
- Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer (VIP) events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive sponsored presentations and customer interactions.
- Maintain a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance issues.
- Develop and maintain procedural knowledge and key surgeon relationships by attending cases, providing product demonstrations to hospital executives or surgeons, collaborating with US Clinical Marketing, Field Sales, and Key Account Managers.
Skill/Job Requirements
- Excellent presentation skills and experience with presenting to surgeons and hospital executives.
- Previous surgical marketing experience in advanced energy or stapling of more than 2 years preferred.
- Previous surgical sales experience preferred, but not required.
- Minimum 8 years' experience in a therapeutic or medical device company required.
- Surgical and/or Operating Room experience in sales or marketing required.
- Experience collaborating with Sales, Marketing Teams, Operations, and Customer Service required.
- Proven ability to effectively segment, target, position and message the product / procedure and develop exceptional sales support to drive product / procedure adoption.
- Demonstrated ability to work creatively, prioritize and smoothly manage goals and initiatives amidst challenging priorities.
- Proven analytical capability and intuition required.
- Self-starter with ability to problem solve and establish solutions in a high-growth and fast-pace environment.
- Superior verbal/written communication, teamwork, and interpersonal skills across multiple constituents.
- Excellent knowledge of the Microsoft Office product suite.
- Ability to travel 50%, domestic.
Education and Training Requirements
- Minimum Bachelor's degree required.
- MBA or other advanced degree preferred.
Requirements
- Excellent presentation skills and experience presenting to surgeons and hospital executives
- Previous surgical marketing experience in advanced energy or stapling of more than 2 years preferred
- Previous surgical sales experience preferred, but not required
- Minimum 8 years' experience in a therapeutic or medical device company required
- Surgical and/or Operating Room experience in sales or marketing required
- Experience collaborating with Sales, Marketing Teams, Operations, and Customer Service required
- Proven ability to effectively segment, target, position and message the product/procedure and develop exceptional sales support
- Demonstrated ability to work creatively, prioritize and manage goals amidst challenging priorities
- Proven analytical capability and intuition required
- Self-starter with ability to problem solve and establish solutions in a high-growth, fast-paced environment
- Superior verbal/written communication, teamwork, and interpersonal skills
- Excellent knowledge of the Microsoft Office product suite
- Ability to travel 50%, domestic
- Minimum Bachelor's degree required
- MBA or other advanced degree preferred
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Equity
- Incentives
Company overview
Intuitive Surgical, Inc., commonly known as Intuitive, is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery. Founded in 1995 and headquartered in Sunnyvale, California, the company has revolutionized surgical procedures through its flagship da Vinci Surgical System and Ion endoluminal system. As a publicly traded company on NASDAQ (ISRG), Intuitive has established itself as the dominant player in robotic surgery, with over 15,000 employees worldwide and an installed base of thousands of surgical systems across more than 60 countries. The company's innovative platforms enable surgeons to perform complex procedures with enhanced precision, flexibility, and control through minimally invasive techniques. Intuitive's technology portfolio includes advanced vision systems, wristed instruments, and intelligent software that work together to optimize surgical outcomes. The company continues to expand its product offerings and geographic presence while maintaining a strong focus on clinical evidence, physician training, and patient safety. With annual revenues exceeding $8 billion, Intuitive represents a transformative force in modern healthcare, driving the adoption of robotic-assisted procedures across multiple surgical specialties including urology, gynecology, general surgery, and thoracic surgery.