Product Marketing Manager, ARIA Core
Siemens Healthineers
Summary
As the Product Marketing Manager you will be responsible for both the upstream product management and downstream marketing strategies to grow our ARIA core products. You will be a part of the Varian Americas Marketing Team, responsible for the creation and execution of all product activities (from roadmap and product requirements definition to go-to-market planning and execution, value proposition & messaging, product launches, campaigns, and commercial initiatives).
Job description
Primary Responsibilities
- Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
- Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives.
- Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
- Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits and scientific meetings.
- Help drive the development of product roadmaps based on market insights and strategic priorities.
- Prioritize features and enhancements to meet customer needs and achieve business objectives.
- Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
- Work cross functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features and clinical benefits to the target audiences.
- Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools that they need to effectively position and sell products in the market.
- Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth.
Minimum Skills and Requirements
- Bachelor's Degree in a related field, post-graduate (or equivalent experience desirable).
- 5-8 years' experience in Medical Device or Medical Imaging field.
- Understanding of electronic medical record systems.
Requirements
- Bachelor's Degree in a related field
- Post-graduate degree or equivalent experience desirable
- 5-8 years' experience in Medical Device or Medical Imaging field
- Understanding of electronic medical record systems
Benefits
- Medical, Dental & Vision
- 401(k) Retirement Plan
- Life Insurance
- Long-term & Short-term Disability
- Paid Parking/Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Company overview
Siemens Healthineers is a German multinational medical technology company specializing in diagnostic and therapeutic imaging, laboratory diagnostics, and molecular medicine. Founded in 2017 as a spin-off from Siemens AG, the company has established itself as a global leader in healthcare technology with a comprehensive portfolio that addresses the complete care continuum for many of the world's most threatening diseases. With approximately 69,500 employees worldwide and operations in over 70 countries, Siemens Healthineers generates annual revenues exceeding €21 billion. The company's product offerings span across four main business segments: Imaging (including CT, MRI, ultrasound, and X-ray systems), Diagnostics (laboratory and point-of-care testing), Varian (cancer care and radiation therapy), and Advanced Therapies. Siemens Healthineers is particularly renowned for pioneering breakthroughs in medical imaging, having developed the world's first commercial PET/CT scanner and continuing to innovate in areas such as artificial intelligence, digital health solutions, and precision therapy. The company's commitment to research and development, with annual investments of approximately €1.5 billion, drives its mission to pioneer breakthroughs in healthcare for everyone, everywhere, sustainably.