Product Marketing Manager, CADD-Solis

Position Summary

The Product Marketing Manager, CADD-Solis Infusion System is responsible for driving the downstream commercial strategy, market growth, and lifecycle management of ICU Medical's CADD-Solis infusion platform. This highly visible role serves as a commercial leader for the product portfolio and is responsible for developing and executing strategies that drive customer adoption, revenue growth, profitability, and market share expansion.

Working closely with Sales, Clinical, Product Development, Finance, Operations, Professional Services, Support, and executive leadership, the Product Marketing Manager will develop portfolio strategies, lead product launches, create compelling market positioning, support customer adoption initiatives, and identify opportunities to expand ICU Medical's presence in ambulatory infusion, pain management, oncology, and alternate site care settings.

Key Responsibilities

Portfolio Strategy & Business Growth

• Develop and execute commercial growth strategies for the CADD-Solis infusion platform and associated accessories and disposables.
• Lead annual business planning processes and support long-range portfolio strategy development.
• Identify opportunities to expand adoption across ambulatory infusion, pain management, oncology, home infusion, and alternate site care markets.
• Monitor market trends, reimbursement developments, customer needs, and competitive activity to inform business strategy.
• Analyze business performance and develop recommendations to accelerate growth and improve profitability.
• Build business cases and portfolio investment recommendations based on commercial and market insights.

Product Marketing & Commercial Execution

• Develop compelling value propositions, customer messaging, positioning, and differentiation strategies for the CADD-Solis platform.
• Lead commercialization activities for new features, software enhancements, product updates, and portfolio expansions.
• Drive adoption across ambulatory and alternate site markets.
• Partner with sales leadership to develop launch plans, promotional campaigns, and customer engagement strategies.
• Create impactful sales enablement tools, training programs, customer presentations, and competitive selling materials.
• Deliver everboarding content and materials for Sales Kick-Off and various other sales trainings throughout the year.
• Lead commercialization initiatives across product hardware, software, and disposables.
• Support strategic account growth initiatives and customer retention programs.
• Ensure consistent market messaging across all customer-facing channels.

Customer & Market Engagement

• Develop a deep understanding of ambulatory infusion workflows, pump programming practices, and customer purchasing processes.
• Engage directly with clinicians, pharmacists, infusion nurses, pain management specialists, oncology providers, and healthcare administrators to identify unmet needs and validate marketing strategies.
• Conduct Voice of Customer research and gather market intelligence to support product and portfolio decisions.
• Partner with clinical teams and key opinion leaders to strengthen customer engagement and inform future business opportunities.
• Represent ICU Medical at industry conferences, customer meetings, advisory boards, and trade shows.

Competitive Strategy

• Maintain expert knowledge of the ambulatory infusion marketplace and competitive technologies.
• Monitor industry developments and emerging market trends.
• Develop competitive positioning tools and sales strategies to support customer acquisition and retention.
• Translate competitive insights into actionable recommendations for commercial teams and business leaders.
• Support field teams with competitive responses, commercial input for RFI, RFP, and strategic account opportunities.

Minimum Qualifications, Education, and Experience

• Bachelor's Degree in Business, Marketing, Life Sciences, Healthcare Administration, Engineering, or related field.
• Minimum 4 years of experience in marketing, sales, or commercial roles within the medical device or healthcare industry.
• Demonstrated experience developing and executing successful commercialization strategies.
• Experience creating customer-facing value propositions and sales enablement programs.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Demonstrated ability to lead and influence cross-functional teams without direct authority.
• Excellent communication, presentation, and influencing skills, including with C-suite executives.
• Proficiency with Microsoft 365 applications.
• Must be at least 18 years of age.

Preferred Qualifications

• MBA or other advanced business degree.
• Experience marketing infusion pumps, ambulatory infusion systems, infusion software, or related medical technologies.
• Direct product marketing experience with an FDA Class II Medical Device.
• Experience in pain management, oncology, home infusion, ambulatory infusion, acute care, or alternate site care markets.
• Experience marketing both capital equipment and recurring consumable product portfolios.
• Knowledge of infusion therapy workflows, medication delivery technologies, and healthcare purchasing processes.
• Experience supporting product launches in regulated healthcare environments.
• Experience supporting medical device technologies sold into hospitals, ambulatory surgery centers, alternate site, and home infusion environments.
• Familiarity with nursing, pharmacy, and acute care clinical workflows.

Travel Requirements

Typically requires travel 5-20% of the time.