Product Marketing Manager, Clinical Systems - US Region

Key Responsibilities

Regional Portfolio Strategy & Go-to-Market

• Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software.
• Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans.
• Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities.
• Provide structured US input to Global Product Marketing and Product Management on roadmap, messaging/claims, and regional demand and forecast assumptions.

Launch & Lifecycle Management

• Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives.
• Own launch readiness, target segments, forecast assumptions, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking.
• Partner with Marketing Operations and Field Marketing to convert launch strategy into campaigns, events, and account activation.
• Monitor launch adoption, diagnose performance gaps, and lead corrective actions.

Commercial Performance, Pricing & Funnel Health

• Lead portfolio analysis for annual operating plan, regional business reviews, and quarterly projections.
• Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics; identify risks, upside, and actions.
• Develop regional pricing recommendations, promotions, commercial offers, and customer business cases in partnership with Pricing, Finance, and Sales Leadership.
• Provide strategic support for major opportunities, including value framing and product guidance.
• Define target audiences and demand priorities; maintain accountability for portfolio funnel health.

Commercial Enablement & Market Insights

• Adapt global launch materials, sales playbooks, competitive tools, and training for US customer needs, buying processes, and competitive dynamics; identify and close regional enablement gaps.
• Partner with Field Applications to translate workflows and customer outcomes into credible use-case messaging and demo stories.
• Lead regional voice-of-customer, KOL, competitive, and win/loss programs; translate insights into positioning, launch, portfolio, and roadmap recommendations.
• Identify and develop early-adopter, evaluation, and reference sites in partnership with Sales and Field Applications; convert customer experience into testimonials, application evidence, and peer advocacy.
• Serve as the US Research Instruments marketing subject-matter expert in sales, customer, and leadership forums.
• Build effective feedback loops across Sales, Field Applications, Field Marketing, Marcom, and global teams.

Qualifications

• 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
• Professional flow cytometry experience required, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
• Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
• Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
• Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
• Bachelor's degree in life sciences, business, marketing, or a related discipline; advanced degree preferred.
• Experience with capital sales cycles, complex deals, CRM, and business intelligence tools preferred.
• Moderate travel is expected for internal meetings, customer engagements, sales meetings, and industry events.

Core Competencies

• Regional portfolio strategy and go-to-market planning
• Flow cytometry market and workflow knowledge
• Positioning, launches, pricing, forecasting, and funnel management
• Voice of customer and competitive intelligence
• Sales and Field Applications enablement
• Data-driven decision making and influence without authority