Product Marketing Manager

About the Role

We're looking for a Product Marketing Manager to build and run the programs that keep our commercial teams equipped and confident and ensure our product teams are aligned with the needs of the market. This is a hands-on, execution-focused role: you'll create the content, host the trainings, and communicate the insights that drive more effective messaging and differentiation for ComPsych solutions.

You'll sit at the intersection of two things commercial teams need to drive success: a clear picture of what the market is saying and the tools to help effectively position solutions for the win. You will own the Voice of Customer (VoC), managing the platforms needed to gather and analyze data and building the feedback loop to keep evolving sales and marketing enablement as well as informing product strategy with market insights.

What You'll Do

Enablement Content & Delivery

• Create and maintain core enablement materials: battlecards, competitive positioning docs, talk tracks, objection-handling guides, and training decks
• Align enablement initiatives with go-to-market planning, working alongside product to facilitate promotion and adoption of new features and capabilities
• Design and host regular training sessions and certifications for Sales and Customer Success including live sessions, recorded content, and self-serve resources
• Partner with Sales and Customer Success leadership to identify skill or knowledge gaps and build programs that close them

Voice of Customer: Reporting & Activation

• Manage the VoC platform to enable effective reporting and synthesize findings from our VoC program (survey results, win/loss analysis, NPS/CSAT trends, qualitative feedback themes)
• Report out VoC findings to commercial and product leadership on a regular cadence, translating raw findings into actionable takeaways
• Turn relevant VoC findings directly into updated enablement content including battlecards, talk tracks, or training modules that reflect what customers are actually saying

Cross-Functional Partnership & Measurement

• Partner with marketing analytics on data and reporting needs to connect insights from VoC to broader marketing data trends for a complete view of market feedback data
• Serve as a central point of contact for Sales and Customer Success to ensure alignment on product go-to-market messaging, enablement needs and trainings
• Track and report on enablement effectiveness: training completion, content usage/adoption, certification rates, and qualitative feedback from the field
• Perform other duties as assigned

What We're Looking For

• 3–6 years of experience in sales enablement, customer success enablement, product marketing or a related field
• Experience creating enablement and training content (battlecards, talk tracks, onboarding materials) for a sales and/or customer success audience
• Experience with customer feedback tools such as Gong, Qualtrics, etc. for data and survey gathering and analysis
• Comfortable working with survey and feedback data (NPS, CSAT, win/loss, qualitative themes) and translating it into recommendations — no platform administration experience required
• Strong writing and presentation skills; confident hosting live training sessions
• Experience with content and knowledge management tools (e.g., Confluence, MediaValet, etc.)
• Data-literate: comfortable reading dashboards and survey reports, even if you're not building them
• Experience in enterprise sales in healthcare or employer benefits is preferred

Other Requirements

• Consistent and reliable high-speed internet and workspace free from distraction, disruption, or noise is required
• Ability to be present on camera during work-related trainings, meetings, and/or events
• Must be able to sit or stand at a desk for prolonged periods while working on a computer