Product Marketing Manager, INR

The Opportunity

This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business. As the INR Product Marketing Manager, you will be responsible for all aspects of downstream marketing for Acelis Connected Health's Independent Testing Facility (IDTF) business serving INR patients within Abbott's Heart Failure Division, reporting to Senior Manager of Marketing.

Principle Responsibilities

This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth.

Key Responsibilities

• Own the Business & Drive Strategy: Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking
• Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies
• Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals
• Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization
• Translate Market Insights into Action: Synthesize voice of customer, KOL input, and market research into clear recommendations
• Influence product roadmap decisions by partnering closely with R&D and upstream marketing
• Identify unmet needs and proactively propose solutions
• Lead Cross-Functional Execution: Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations
• Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance
• Act as the advocate for the commercial organization in cross-functional initiatives
• Drive Commercial Activation & Launch Excellence: Develop and execute downstream marketing plans that drive adoption and revenue growth
• Lead new product introductions, including positioning, messaging, tools, and training
• Partner with Commercial Operations to ensure field readiness and effective execution
• Anticipate adoption barriers and proactively adjust strategies
• Proactively Manage Communication & Risk: Maintain clear, consistent communication with stakeholders on progress, risks, and decisions
• Anticipate challenges early and propose solutions to mitigate impact
• Drive alignment across teams through structured updates and clear decision-making
• Deliver Operational Excellence: Manage and optimize marketing budgets for assigned portfolio
• Ensure all initiatives meet regulatory and compliance requirements
• Monitor performance metrics and continuously optimize based on results
• Build External Influence & Market Presence: Develop and maintain relationships with Key Opinion Leaders (KOLs)
• Support advisory boards, speaking engagements, and market engagement strategies

Required Qualifications

• Bachelor's degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
• 8 years of experience in commercial and marketing
• Has established a successful track record of innovative marketing/business development successes in a variety of market situations
• Strong people leadership skills with proven track of developing others
• Proven ability to develop and execute complex strategic business plans
• Familiarity with primary and secondary market research and data analysis
• Experience in managing KOLs and KOL programs
• Demonstrated cross-functional leadership and collaboration skills
• Experience and proficiency with P&L / budget management
• Strong written and verbal communication skills
• Ability to travel 25% of the time

Preferred Qualifications

• Marketing experience in the medical device industry
• Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact
• Experience working in a matrixed organization, preferably Fortune 500 companies
• Experience managing external agencies to deliver on time and budget commitment
• Experience in training or medical education