Product Marketing Manager, Knowledge Work - Enterprise
Anthropic
Summary
Own positioning for Claude's core knowledge-work products (Chat, Cowork, and the broader non-coding suite) for enterprise decision makers and admins, working across security and observability, workspace management and deployment controls, and pricing and packaging.
Job description
Key responsibilities
- Own the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products for admins
- Lead positioning and launches across security and observability, workspace management, and deployment controls
- Build and maintain sales enablement assets (pitch decks, battle cards, objection handling)
- Own proof points, comparisons, and narratives that help decision makers and admins evaluate Claude
- Partner with Product, Finance, and GTM on plans, pricing, and packaging for Claude Enterprise
- Develop ICP and persona frameworks for enterprise decision makers and admins
- Own website and product page messaging for Claude Enterprise
- Build libraries of top enterprise deployment and admin use cases
- Partner with Product and Comms on enterprise launches and admin communications
- Partner with GTM, Marketing, and Partners on consistent materials
- Use Claude to build systems that keep positioning, messaging, personas, and enablement current
- Support analyst relations for the enterprise knowledge-work portfolio
Minimum qualifications
- Have owned positioning and messaging for an established enterprise software product with decision makers and IT, security, or admin teams as a core audience
- Have worked on enterprise pricing and packaging
- Have built ICP and persona frameworks and translated research into messaging
- Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis
- Understand how enterprises evaluate, buy, deploy, and govern software
- Have strong writing and storytelling skills
- Are comfortable operating autonomously as an IC
- Demonstrate systems thinking and the ability to move fast
- Are well-versed in using AI, especially Claude, to inform and automate product marketing work
- Have experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences
Preferred qualifications
- 7+ years of product marketing experience with experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company
- Experience marketing to customers in regulated industries
- Experience building admin education or community programs
- Experience with analyst relations processes and reports
- Experience with usage-based or consumption pricing
Requirements
- Have owned positioning and messaging for an established enterprise software product with decision makers and IT, security, or admin teams as a core audience
- Have worked on enterprise pricing and packaging
- Have built ICP and persona frameworks and translated research into messaging
- Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis
- Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls
- Have strong writing and storytelling skills
- Are comfortable operating autonomously as an IC
- Demonstrate systems thinking and the ability to move fast
- Are well-versed in using AI, especially Claude, to inform and automate product marketing work
- Have experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences
- 7+ years of product marketing experience
- Experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company
- Experience marketing to customers in regulated industries
- Experience building admin education or community programs
- Experience with analyst relations processes and reports
- Experience with usage-based or consumption pricing
- Bachelor's degree or equivalent combination of education, training, and/or experience
Benefits
- Competitive compensation
- Equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours
Company overview
Anthropic is a leading artificial intelligence research company founded in 2021 and headquartered in San Francisco, California. The company specializes in developing safe, reliable, interpretable, and steerable AI systems with a strong emphasis on AI safety and ethical development. Anthropic's flagship product is Claude, an advanced AI assistant capable of handling complex tasks at any scale, which has gained significant traction in enterprise applications. The company was founded by former OpenAI executives Dario Amodei (CEO) and Daniela Amodei (President), bringing extensive experience in AI research and safety. Anthropic's research interests span multiple areas including natural language processing, human feedback systems, scaling laws, reinforcement learning, code generation, and AI interpretability. With a valuation reaching $18.4 billion and significant funding rounds, Anthropic has established itself as a major player in the competitive AI landscape, focusing on providing trustworthy AI solutions for enterprise clients while advancing the frontier of AI safety research.