Program Manager
Stryker
Summary
Develop and execute advertising and marketing plans that target patients and healthcare professionals and help grow the Stryker brand. Provide lab support and coordination where needed.
Job description
- Partner with management to develop, support, coordinate and execute marketing initiatives and communication activities.
- Identify, build and maintain strong working relationships with key individuals in customer/industry organizations (e.g., doctors, nurses, etc.).
- Work with management to understand and employ established processes and tools; serve as advocate for key processes and programs.
- Establish realistic production timelines and budgets.
- Monitor projects to ensure that they are delivered on time, on target, within budget and in compliance with legal and regulatory requirements.
- Provide strategic communications support to project initiators.
- Prepare program materials, present and communicate with participants at events and group meetings.
- Research and analyze market data and customer feedback to obtain competitive intelligence.
- Collaborate with field sales management and consulting surgeons to validate, deliver and evaluate marketing strategies and programs.
- Represent Marketing, Sales or HCI team at all regional sales/marketing activities, including Company-sponsored events and association meetings.
- Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual sales objectives.
- Partner with other divisional departments to support high impact launches on new products.
- Execute marketing plans that help grow the Stryker brand in close cooperation with Product Managers (U.S and OUS), sales force and HCI.
- Collaborate with product marketing, field marketing, marketing communications and sales teams to ensure flawless execution of programs.
- Develop metrics to demonstrate ROI.
- Communicate program results to the senior leadership and the organization.
- Develop, test and implement consumer campaigns and marketing materials.
- Manage internal and external creative, activation, fulfillment and call center resources.
- Other office and administrative tasks as needed.
Requirements
- Experience in marketing, project management, and cross-functional collaboration within the healthcare or medical device industry
- Capable of analyzing market data and managing complex product launches
- Ensure adherence to regulatory standards
Company overview
Stryker is a global leader in medical technology, founded in 1941 by Dr. Homer Stryker and headquartered in Kalamazoo, Michigan. As one of the world's premier medical device companies, Stryker operates across three major business segments: Medical and Surgical Equipment, Orthopaedics and Spine, and Neurotechnology. The company impacts more than 150 million patients annually through its innovative products and services sold in over 75 countries worldwide. With approximately 53,000 employees globally and annual sales of $22.6 billion in 2024, Stryker maintains a strong commitment to research and development, investing $1.5 billion in R&D annually. The company's diverse portfolio includes surgical instruments, orthopedic implants, neurovascular devices, endoscopic systems, and advanced digital healthcare solutions. Stryker is recognized for its Mako robotic-assisted surgery systems and has been consistently ranked as one of Fortune's World's Best Workplaces for eight consecutive years, demonstrating its commitment to corporate culture and employee development.