Rare Hematology Thought Leader Liaison

Main Responsibilities

A. KOL Development and Engagement

• Work with cross-functional colleagues to coordinate function-specific activities aligned to business and customer needs.
• Identify, profile, and maintain long-term partnerships with KOLs and emerging leaders within the Hematology and Allergy/Immunology communities.
• Identify SM champions within the region.
• Engage in on-label conversations to gather insights on topics such as disease diagnosis and treatment, therapeutic options, and product positioning across SM and ITP.
• Execute unique, on-label, and strategic HCP programming (e.g., disease state and product) as determined by brand needs.
• Serve as a single point of contact to resolve commercial KOL issues.
• Execute a customer-centric, needs-based approach with targeted KOLs.
• Plan and execute KOL engagements and executive encounters at local, regional, and national conferences, field visits, and other venues as directed.
• Be a voice for allergy/immunology and hematology/oncology KOLs within the organization, sharing insights with key stakeholders and cross-functional partners to inform brand strategy.

B. SM and ITP Centers of Excellence and Market Development

• Lead long-term market development efforts in assigned regions across the SM and ITP landscapes, focusing on high-potential centers and customers.
• Develop and execute customer engagement plans for KOLs within assigned regions, accountable for fostering KOL connections across multi-disciplinary specialists who treat and manage SM and ITP patients.
• Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM and ITP patient care and partner with sales leadership and commercial field teams to align regional market development strategies.
• Develop and execute regional marketing initiatives (insight discovery, advisory boards, roundtables, etc.).
• Support regional congress planning and execution, including KOL insight gathering engagement at priority conferences across hematology/oncology and allergy/immunology, in partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing.
• Proactively meet with assigned centers and/or customers to solicit feedback and adjust strategies accordingly.
• Develop and continuously maintain a high level of clinical competence across SM, ITP, and aTTP.

C. Market Insights and Collaboration

• Capture, analyze, and share customer insights aligned with brand priorities across SM and ITP.
• Work with targeted KOLs to obtain feedback on new and existing brand-related strategies and materials (all materials and programs will be approved by legal, compliance, and regulatory).
• Capture and analyze competitive intelligence to help shape strategy and activities.
• Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards in partnership with HQ Marketing.
• Identify, align, and recruit appropriate HCP/KOL consultants to meet the needs of marketing and achieve aligned KPIs for each project.
• Collaborate cross-functionally to inform account strategy and plans through treatment pathway discovery and insight generation to advance care in centers of excellence.

D. Speaker Bureau Operations and Content

• Assist with speaker bureau management, including identification and training/coaching of promotional speakers with approved slide decks and materials.
• Assist in the execution of speaker contracting when requested, including completion of annual budget plans, recommendations, and nominations.
• Coordinate and execute speaker training to ensure assigned speakers are competent, compliant, and up to date on new information.
• Attend HCP speaker programs to observe, coach, and remediate speakers when necessary to ensure optimal execution of content.
• Assist with new content creation and existing content updates and renewals.
• Serve as the single point of contact for a high-volume of speaker logistics/scheduling and work cross-functionally to ensure streamlined communication.
• Lead planning, execution, and pull-through of TLL-owned programs.