Regional Business Director
USWM, LLC
Summary
The Regional Business Director (RBD) will lead the commercial strategy within the assigned region for Tecelra®, our flagship cell therapy treatment for synovial sarcoma. This role drives the customer engagement strategy, product awareness, patient identification, site onboarding, referral pathway education, and overall customer experience. The RBD will build strong relationships with key decision makers, ensure appropriate patient access, and maximize adoption within their region. Success requires close cross functional collaboration with Marketing, Market Access, Patient Services, Commercial Operations, Supply Chain, Medical Affairs, and other teams. The position reports to the Vice President, Marketing and Commercial Operations. This position is a home-based, remote position and will have expectations for travel.
Job description
Duties and Responsibilities
- Lead regional commercialization strategy for Tecelra by developing and executing a comprehensive business plan aligned with corporate objectives, while partnering closely with cross‑functional stakeholders.
- Drive cross‑functional collaboration to ensure exceptional customer support and seamless execution of people, compliance, and business priorities across the region.
- Identify growth opportunities and develop account‑level, customer‑specific, and regional business plans that advance organizational goals and maximize therapeutic adoption.
- Design and operationalize patient pathways, including identification, testing, and referral workflows, to ensure appropriate patients efficiently access treatment sites.
- Secure and sustain product access by managing competitive and pull‑through strategies, supporting formulary and protocol adoption, and resolving reimbursement challenges in partnership with Market Access and Patient Services.
- Inform market access strategy through deep understanding of reimbursement dynamics across academic centers, integrated systems, commercial payers, Medicare, Medicaid, and other channels.
- Partner with Centers of Excellence to identify, assess, prioritize, and onboard treatment sites while ensuring a streamlined and high‑quality treatment experience for patients and providers.
- Engage proactively with HCPs, care teams, and decision makers to identify needs, communicate Tecelra’s value proposition, and support optimal clinical and operational adoption.
- Champion customer and patient needs by capturing insights, escalating barriers, and collaborating internally to inform solutions, improve processes, and enhance the end‑to‑end experience.
- Build and maintain trusted relationships with key opinion leaders while leveraging regional market data, KPIs, and competitive intelligence to guide strategy, track performance, and ensure adherence to legal, compliance, and ethical standards.
Qualifications
- Bachelor’s degree in business, marketing, or life sciences from an accredited college or university.
- 10+ years of biotech/pharma sales/commercialization experience with minimum 5 years of experience in oncology, advanced therapies, or rare disease products.
- In-line experience with cell therapies, gene therapies, or rare disease products.
- Strong track record of performance.
- Demonstrated expertise in developing and implementing commercialization objectives and customer engagement strategies, specifically in a science-driven biopharmaceutical company focused on developing innovative therapeutics.
- Ability to travel up to 50% of the time.
Desirable
- Master's Degree from an accredited college or university.
- Experience in cell therapy.
Requirements
- Bachelor’s degree in business, marketing, or life sciences from an accredited college or university.
- 10+ years of biotech/pharma sales/commercialization experience
- Minimum 5 years of experience in oncology, advanced therapies, or rare disease products
- In-line experience with cell therapies, gene therapies, or rare disease products
- Strong track record of performance
- Demonstrated expertise in developing and implementing commercialization objectives and customer engagement strategies
- Ability to travel up to 50% of the time
Company overview
USWM, LLC is a pharmaceutical manufacturing company operating in the healthcare sector. As a pharmaceutical entity, the company is involved in the development, production, and distribution of pharmaceutical products and medications. Pharmaceutical manufacturing companies like USWM, LLC play a critical role in the healthcare ecosystem by ensuring the availability of essential medicines and therapeutic treatments. These companies typically engage in various stages of pharmaceutical production including research and development, formulation, quality control testing, and regulatory compliance. The pharmaceutical manufacturing industry requires adherence to strict quality standards and regulatory guidelines to ensure product safety and efficacy. USWM, LLC operates within this highly regulated environment, contributing to the supply chain of pharmaceutical products that serve healthcare providers, patients, and the broader medical community.