Regional Sales Manager (RSM) - San Francisco Bay Area

Responsibilities

• Achieve and exceed regional sales, market share, and margin objectives.
• Drive business performance through the coaching, development, and leadership of Account Executives.
• Conduct regular field coaching visits utilizing a structured coaching process to improve selling skills, business acumen, account management capabilities, and customer engagement effectiveness.
• Recruit, onboard, develop, and retain a high-performing team of Account Executives.
• Establish clear performance expectations, annual objectives, and individualized development plans aligned with company goals.
• Develop and execute regional business plans that support commercial priorities and growth objectives.
• Analyze territory and customer performance to identify opportunities, risks, and actions required to drive growth.
• Build a high-performance culture through continuous coaching, talent assessment, succession planning, and recognition of individual and team achievements.
• Identify top growth opportunities within the region and partner with Account Executives to develop and execute strategic account plans.
• Manage promotional investments and regional resources to maximize business impact and return on investment.
• Partner with Marketing, Professional Affairs, Customer Experience, Training, Operations, and Sales Leadership to successfully execute strategic initiatives and business priorities.
• Lead organizational change through effective communication, accountability, and adoption of new business processes, tools, and programs.
• Plan and conduct regional meetings and business reviews, communicating performance, opportunities, and action plans to sales leadership.
• Maintain proficiency in CRM systems and utilize available business insights to improve regional execution and decision-making.
• Perform other duties as assigned in support of departmental and organizational objectives.

Travel

Approximately 50-70% domestic travel required. Regular overnight travel within assigned region. Periodic travel outside assigned region for national meetings, leadership meetings, training programs, and conferences.

Qualifications

Knowledge, Skills, and Abilities:

• Demonstrated leadership capabilities with the ability to motivate, influence, and develop others.
• Strong coaching and talent development skills.
• Ability to provide constructive feedback, develop action plans, and hold team members accountable to performance expectations.
• Strategic thinking and business planning capabilities.
• Strong business acumen and analytical skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build relationships and influence stakeholders across multiple organizational levels.
• Ability to work effectively in a cross-functional environment.
• Strong organizational and prioritization skills.
• Results-oriented with a high degree of accountability.
• Ability to lead through change and ambiguity.
• Proficiency in Microsoft Office Suite.
• Experience utilizing CRM platforms and business planning tools.

Work Environment

Remote home office environment. Extensive travel within assigned geography. Frequent automobile and air travel. Long periods of driving, customer-facing activity, and computer-based work. Incumbent must reside within the assigned geographic region.

Experience

Minimum of 7 years of successful sales, account management, customer-facing commercial, or related business experience. Demonstrated history of achieving or exceeding performance expectations and delivering business results. Proven ability to build customer relationships, influence stakeholders, and execute strategic business plans. Experience mentoring, coaching, training, leading projects, or serving as an informal leader preferred. Experience within healthcare, vision care, medical device, pharmaceutical, consumer products, or related industries preferred. Experience utilizing CRM tools and sales analytics preferred.

Education

Bachelor's Degree preferred. Associate degree plus relevant commercial experience may be considered. Equivalent combination of education and demonstrated business experience may be considered.

Passing of background check, which may include verification of prior employment, criminal conviction history, educational and motor vehicle records. A valid driver’s license and proof of minimum level of insurance coverage and satisfactory driving record as required by the company.