Regional Thought Leader Liaison, Alzheimer's Disease - Northeast
Eisai US
Summary
The Associate Director, Regional Thought Leader Liaison (RTLL), AD Marketing will lead and execute regional and local engagement with existing and emerging Key Opinion Leaders (KOLs), Advocacy Groups and Professional Societies to develop and implement AD education that helps simplify the early AD patient journey from diagnosis through treatment and monitoring.
Job description
KOL Engagement
- Engage with national, regional and local thought leaders, including emerging thought leaders, face-to-face to identify and seek insight on best practices that can help simplify the patient journey.
- Identify and ensure training (product, disease state and compliance training) for promotional speakers and related aspects of speaker programs.
- Collaborate with Promotional Program Manager for speaker usage and issues.
- Offer feedback on nominating new speakers when applicable.
- Coordinate / facilitate new product and annual compliance training.
- Work with Marketing Team for annual speaker recontracting.
- Update and track KOL engagements via Veeva/Vector KOL management platform.
- Collaborate appropriately with other Field teams to enable the local/account-level engagement with national, emerging and regional.
- Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization.
- Ensure appropriate pull-through of speaker programs within allocated regional budgets.
- Seek, understand and relate field feedback to brand regarding promotional programming.
- Identify potential opportunities for institution group trainings etc.
Advocacy and Professional Society Engagement
- Identify, assess and appropriately engage with regional advocacy groups and local/regional professional societies, in collaboration with Corporate Advocacy, to develop and implement AD education that helps simplify the patient journey (above-brand), from diagnosis through patient monitoring.
- Serve as a central point for field engagement with regional/local advocacy and professional societies.
Insights to Inform Brand Strategy
- Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to marketing & sales leadership to help inform brand strategy, messaging, educational initiatives and promotional programs.
- Understand what KOLs are communicating through publications, congresses, podium presentations, 1:1 interactions, etc.
- Remain on the cutting edge of data readouts (consistent with FDA-approved labeling), medical congress meeting outputs and podium & symposia presentations.
- Identify best practices to help Simplify the Patient Journey.
- Engage with KOLs affiliated with key regional health systems to understand the patient journey.
Requirements
- BA/BS is required, advanced degree preferred
- Minimum of 10 years' experience in pharmaceutical/healthcare field
- KOL engagement experience strongly preferred
- Marketing experience preferred
- Alzheimer's disease therapeutic area experience preferred
- Demonstrated leadership skills
- Demonstrated analytical and problem-solving skills
- Experience in development and implementation of brand plans
- Strong communication and presentation skills
- Understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
- Self-starter with strong clinical acumen, solutions oriented and can function autonomously
- Open, collaborative nature with ability to rapidly integrate and motivate cross-functional team members and stakeholders
- High learning agility and able to thrive in a rapidly evolving, complex, fast-paced environment
- Excellent verbal, written and interpersonal skills as well as emotional intelligence
- In-depth knowledge of integrated health systems operations within current market environment
- Demonstrated ability to establish and maintain strong business relationships
- Commitment to corporate culture of patient-centricity, innovation, inclusion and compliance
- Must successfully complete all company training programs as well as all customer mandated and vendor credentialing requirements
- Overnight domestic travel expected for meetings with KOLs, Advocacy Groups and Professional Societies, as well as conferences (including some weekend travel)
- Ability to operate a motor vehicle legally, safely and successfully is required; candidates must have a valid driver's license to be considered
- Up to 50% domestic travel
- Must be able to engage in person with HCPs and other third parties at their offices, institutions and other appropriate locations on a regular basis
Benefits
- Annual Incentive Plan
- Long Term Incentive Plan
- Company employee benefit programs
Company overview
Eisai US is the American pharmaceutical subsidiary of Tokyo-based Eisai Co., Ltd., a global pharmaceutical company founded in 1941. Headquartered in Nutley, New Jersey, Eisai US operates with a passionate commitment to patient care through its human health care (hhc) philosophy, which places patients and their families at the forefront of all business decisions. The company focuses on two primary therapeutic areas: oncology and neurology, with particular emphasis on dementia-related diseases and neurodegenerative disorders. Eisai US maintains a fully integrated pharmaceutical business model with end-to-end capabilities spanning discovery, development, and marketing. The organization operates commercial and clinical development organizations in New Jersey, discovery labs in Massachusetts and Pennsylvania, and global demand chain operations in Maryland and North Carolina. Notable products in its portfolio include Leqembi (lecanemab) for Alzheimer's disease, Lenvima (lenvatinib) for various cancers, and Aricept (donepezil) for Alzheimer's treatment. With approximately 1,001-5,000 employees in the United States, Eisai US represents a significant presence in the American pharmaceutical landscape, dedicated to addressing unmet medical needs through innovative therapies and comprehensive patient support programs.