Retail Media Strategy & Activation Manager

In this role, a typical day will include:

• Partner with Brand Marketing, Sales, Sales Strategy, and agency teams to develop retail media plans that support commercial priorities and retailer growth objectives.
• Translate Joint Business Planning priorities, promotional calendars, product launches, and retailer initiatives into actionable media recommendations.
• Serve as a key liaison between internal stakeholders and agency partners to ensure retail media investments are aligned with business objectives and executed effectively.
• Collaborate with retail media account partners to identify opportunities for growth, innovation, and improved performance.
• Lead the development of a robust retail media experimentation framework that establishes best practices for testing, measurement, learning, and continuous optimization.
• Monitor campaign performance and business results, synthesizing insights into clear recommendations for Sales, Brand, and Connected Commerce leadership.
• Partners with Connected Commerce, Content, and Brand teams to ensure product content, digital shelf assets, and commerce experiences are optimized to maximize retail media performance and conversion.
• Prioritize opportunities presented by retail media groups and agency partners through a disciplined assessment framework, recommending investments based on strategic alignment, expected performance, scalability, measurement rigor, and business impact.
• Evaluate media effectiveness against key business KPIs, including sales growth, market share, return on ad spend, traffic, conversion, share of search, new-to-brand, and incrementality metrics.
• Lead performance reviews with agency partners and internal stakeholders, driving optimization plans and accountability against objectives.
• Provide a retail media point of view and strategic recommendations during brand planning, customer planning, and retailer-specific business reviews.
• Support investment decision-making through analysis of historical performance, retailer opportunities, competitive activity, and shopper behavior.
• Partner with Analytics teams to develop measurement approaches and learning agendas that improve understanding of media impact on business outcomes.
• Establish and document retail media best practices, playbooks, testing methodologies, and learning agendas to improve organizational capability and drive scalable growth.
• Foster strong relationships across Marketing, Sales, Sales Strategy, Finance, agencies, and retailer partners to ensure alignment and effective collaboration.
• Stay informed on emerging retail media capabilities, AI-enabled advertising solutions, retailer offerings, and industry trends, bringing recommendations to the organization.

What Success Looks Like

• Brand teams rely on the role for a clear retail media point of view, actionable insights, and scalable best practices that elevate omnichannel marketing effectiveness.
• Sales teams view the role as a trusted advisor who helps connect media investments to customer and business objectives.
• Agency partners operate with clarity, accountability, and strong alignment to commercial priorities.
• Retail media programs are effectively aligned to Joint Business Plans and retailer growth strategies.
• Performance insights lead to implementable business recommendations and measurable improvements in investment effectiveness.
• Strong collaboration exists across Connected Commerce, Sales, Brand Marketing, and external partners.

WHAT YOU’LL BRING TO ALCON:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs. Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 5 Years of Relevant Experience

PREFERRED SKILLS & EXPERIENCE:

• Experience across media planning & activation, esp. retail media, shopper marketing, CPG or OTC brand management, or related disciplines.
• Experience working directly with sales organizations, customer teams, or commercial planning functions.
• Proven ability to manage and influence cross-functional relationships across multiple stakeholders.
• Experience collaborating with media planning and buying agencies to develop and optimize campaigns.
• Strong understanding of retailer ecosystems, customer planning processes, and omnichannel commerce strategies.
• Demonstrated capability in retail media strategy, performance marketing, and measurement, with the proficiency to translate insights into actionable business recommendations.
• Ability to connect media performance metrics to broader business outcomes and commercial objectives.
• Strong communication and presentation skills, with experience delivering recommendations to senior stakeholders.
• Experience navigating matrixed organizations and managing competing priorities.