Sales Development Representative
ATS Automation
Summary
The SDR role is a key member of the Targeted Growth Team and a catalyst for growth in ATS Products and Food Technology verticals. Entrusted with the execution of effective inbound and outbound marketing and lead generation campaigns, this role is pivotal in amplifying our market presence and forging new business relationships in strategic markets for PFT's eight businesses across North America and Europe.
Job description
Key Responsibilities
- Inbound & Outbound Lead Generation: Execute compelling outreach campaigns to increase awareness of PFT products through cold and warm outreach using targeted email marketing, proactive cold-calling campaigns, social media outreach, promotions, targeted advertising, and content creation and distribution.
- Lead Generation and Qualification: Qualify and nurture potential leads through the sales funnel for a streamlined transition to our sales teams.
- Market Analysis: Stay abreast of industry trends, customer insights, and competitor tactics, adapting strategies accordingly.
- Inter-Company Collaboration: Work in tandem with PFT sales, marketing, and product teams to execute campaigns and refine outbound strategies based on feedback and insights gathered during outreach activities.
- Trade Show Engagement: Execute trade show-related communications from pre-event outreach to post-event follow-ups.
- CRM Management: Log, manage, and update lead and prospect information within the company's CRM system(s) to ensure seamless communication and follow-up.
- Performance Analytics: Monitor, analyze, and report on essential KPIs, adjusting campaigns as needed to realize sales and revenue targets.
- Sales Collateral Creation: Collaborate with the marketing team to develop compelling outbound sales materials, such as one-pagers, brochures, and pitch decks tailored to the target audience.
The role will be expected to regularly attend product training for PFT products as well as workshops or seminars to hone outbound sales techniques and stay updated with industry best practices.
Travel: 10-20%, domestic and international (onsite training, strategy planning, and trade shows)
Requirements
- Bachelor's degree a plus
- Experience in SDM or SDR-related sales, marketing, and promotion activities within B2B technology, or ideally industrial automation, or food and beverage sectors.
- Strong understanding of lead generation and qualification processes.
- Analytical mindset with the ability to interpret performance metrics and translate them into actionable strategies.
- Proficiency in CRM tools, email marketing software, and analytics platforms.
- Stellar communication, persuasion, and networking skills.
- Demonstrable track record in exceeding outbound sales and performance metrics.
- Results-driven, proactive, and innovative mindset.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) program
- 401(k) matching
- Professional growth opportunities
- Commission structure
Company overview
ATS Corporation, commonly known as ATS Automation, is a leading Canadian industrial automation company founded in 1978 and headquartered in Cambridge, Ontario. The company specializes in designing and manufacturing custom automated manufacturing systems for various industries, with a particularly strong focus on life sciences applications. ATS serves medical device manufacturers, pharmaceutical companies, diagnostics producers, and other healthcare sectors with end-to-end automation solutions. The company's expertise spans assembly systems, conveyance platforms, material handling, vision inspection, and software solutions specifically tailored for regulated environments. With approximately 6,500 employees worldwide and operations across 20+ countries, ATS has established itself as a strategic provider of automation technology for critical healthcare manufacturing processes. Their life sciences division offers specialized solutions for autoinjectors, syringes, inhalers, diagnostic devices, and pharmaceutical fill-finish operations, helping clients achieve higher efficiency, quality control, and regulatory compliance in their manufacturing operations.