Sales Representative(PMLS)
Mindray Animal Medical
Summary
Mindray Animal Medical is a Shenzhen, China-based subsidiary of Mindray Group dedicated to advancing veterinary healthcare through innovative medical technology. Spun off as an independent subsidiary from its parent company, which has over 30 years of experience in the medical device industry, Mindray Animal Medical focuses exclusively on the animal health market. The company offers a broad product portfolio spanning medical imaging systems (including veterinary ultrasound), patient monitoring and life support, anesthesia machines, and in-vitro diagnostics tailored for companion animals, farm animals, equine, and exotic species. Its flagship products, such as the Veta series anesthesia machines and veterinary hematology analyzers, leverage Mindray Group's extensive R&D and manufacturing capabilities. With a strong international footprint, the company operates a European headquarters and logistics center in the Netherlands and serves customers across North America, Europe, Asia, and Latin America. Mindray Animal Medical is recognized as a leading provider of comprehensive, one-stop veterinary solutions, ranking among the top players in several global market segments.
Job description
Key Responsibilities
- Own and achieve assigned annual sales targets for Research & Scientific (R&S) PMLS market, and Companion animal PMLS distribution business.
- Lead the development and expansion of distributor channels in the North American R&S market, including identifying, recruiting, onboarding, and enabling new distributor partners.
- Drive market penetration by positioning Mindray PMLS solutions effectively within research, laboratory, and applied scientific environments.
- Support ongoing distributor business in the companion animal market to ensure continuity and growth.
- Serve as the primary point of contact for assigned distributors, providing continuous product training, sales coaching, and field support.
- Conduct frequent distributor visits, joint customer calls, and pipeline reviews to improve distributor effectiveness and sales conversion.
- Coach distributors on product positioning, value messaging, and competitive differentiation.
- Ensure distributor compliance with company policies related to pricing, branding, training, and commercial practices.
- Conduct clinical and technical product demonstrations, evaluations, and trials—independently when possible—with support from clinical teams as needed.
- Leverage clinical knowledge across both R&S and companion animal segments, recognizing that products share core platforms with different market positioning.
- Support distributors and customers during pre-sale evaluations and post-sale implementation to ensure successful adoption.
- Manage the full sales cycle in a distributor-led model, including opportunity qualification and deal strategy, quoting and order processing, purchase order collection, shipment coordination and follow-up, and payment follow-up with distributors.
- Maintain accurate sales forecasts and CRM updates.
- Coordinate closely with Operations, Service, and Clinical teams to ensure timely order fulfillment and issue resolution.
- Represent the company at regional and national trade shows, scientific conferences, and distributor meetings.
- Support trade show execution, lead follow-up, and post-event opportunity conversion.
- Provide structured field feedback to internal teams regarding market trends, distributor needs, and customer requirements.
Qualifications
- Bachelor's degree in life science, biology, veterinary technology, business, or a related field required.
- 4+ years of business-to-business sales experience, ideally in scientific research, veterinary, medical device, capital equipment, or healthcare industries.
- Proven experience working with distributors or channel partners.
- Strong consultative selling, relationship-building, and execution skills.
- Ability to manage a high level of travel and work independently across a large territory.
- Willingness to handle detailed, hands-on sales execution tasks from A to Z.
- Ability to independently conduct most clinical and technical demos.
- Clinical background in anesthesia, veterinary technology, or equivalent applied clinical experience preferred.
- Strong familiarity with the Research & Scientific market, including laboratories, research institutions, or CRO environments preferred.
- Demonstrated ability to learn complex products quickly and adapt to new market segments.
- Able to travel nationally up to 80% of the time or whatever is required to meet customer needs.
- Occasional international travel required.
Requirements
- Bachelor's degree in life science, biology, veterinary technology, business, or a related field required
- 4+ years of business-to-business sales experience, ideally in scientific research, veterinary, medical device, capital equipment, or healthcare industries
- Proven experience working with distributors or channel partners
- Strong consultative selling, relationship-building, and execution skills
- Ability to manage a high level of travel and work independently across a large territory
- Willingness to handle detailed, hands-on sales execution tasks from A to Z
- Ability to independently conduct most clinical and technical demos
- Clinical background in anesthesia, veterinary technology, or equivalent applied clinical experience preferred
- Strong familiarity with the Research & Scientific market, including laboratories, research institutions, or CRO environments preferred
- Demonstrated ability to learn complex products quickly and adapt to new market segments
- Able to travel nationally up to 80% of the time or whatever is required to meet customer needs
- Occasional international travel required
Company overview
Mindray Animal Medical is a Shenzhen, China-based subsidiary of Mindray Group dedicated to advancing veterinary healthcare through innovative medical technology. Spun off as an independent subsidiary from its parent company, which has over 30 years of experience in the medical device industry, Mindray Animal Medical focuses exclusively on the animal health market. The company offers a broad product portfolio spanning medical imaging systems (including veterinary ultrasound), patient monitoring and life support, anesthesia machines, and in-vitro diagnostics tailored for companion animals, farm animals, equine, and exotic species. Its flagship products, such as the Veta series anesthesia machines and veterinary hematology analyzers, leverage Mindray Group's extensive R&D and manufacturing capabilities. With a strong international footprint, the company operates a European headquarters and logistics center in the Netherlands and serves customers across North America, Europe, Asia, and Latin America. Mindray Animal Medical is recognized as a leading provider of comprehensive, one-stop veterinary solutions, ranking among the top players in several global market segments.