Senior Associate, Affiliate Growth Marketing

About the Role

ZBiotics' affiliate program is our most efficient acquisition channel, while our podcast / newsletter / YouTube program is our largest spending acquisition channel, on track to cross $1M in monthly spend this year, and we are just getting started. As Growth Marketing Associate you will take the reins on running these programs day-to-day, working directly with our Senior Growth Marketing manager to scale and support. This is an amazing opportunity to own real budget and real relationships at a growing startup!

Your Responsibilities

The following are essential functions of this role:

Affiliate Marketing

• Own and grow ZBiotics' affiliate programs, including agency relationships, communications, and commission payments. Report weekly and forecast performance of kpis such as new customers and new customer cost.
• Scale affiliate marketing for the business (while remaining efficient) and create a cycle of feedback from ZBiotics affiliates to the team.
• Analyze and report metrics, learnings, and challenges to the team.
• Build and run Amazon Affiliate program.

Support Endorser Sponsorship Content & Reporting

• Review podcast, newsletter, and YouTube sponsorship content to ensure it's on-brand and compliant with our language guidelines before going live. Generate new talking points for these sponsorships based on seasonality and current promotions. Complete weekly performance review and share with the team.

Growth Innovation & Testing

• Support and help champion "Innovation Tests" - identifying, testing, and learning from your existing affiliate channels.

About You

You're a growth marketer who wants more than a narrow lane. You want to own multiple channels, and build systems that let it scale. You like working with a learning focused team and having a visible impact on how the business is succeeding.

Desired Qualifications

• 3-5 years of performance marketing experience
• Experience working with affiliates or endorsers (podcaster, newsletters, Youtubers)
• Experience with an affiliate network (e.g. Impact, Superfiliate, ShareASale) and project management tools like Asana, Notion, or Monday
• Comfort with growth math (NCPA, ROAS, LTV, etc) and ability to use performance data to optimize campaigns
• Comfort with RFP process and affiliate agency landscape

Additional Helpful Experience

• Experience at a startup or small company where you've helped build new processes or policies from scratch
• Familiarity with an attribution tool (Triple Whale, Northbeam)
• Shopify know-how, and/or CPG DTC and/or Amazon

This Role is Perfect For You If…

• You thrive on real ownership driving growth and the autonomy to make them even better. You're a go-getter who's hardworking, curious, and eager to dive in.
• You love to analyze how and why people find out about brands / products, and capitalize on that research.
• You embody the ZBiotics values of People-first, Integrity, Citizenship, and Science