Senior Associate, Paid Social

Who we're looking for

We are looking for a superstar looking to begin their career in Social Marketing - a solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great.

The Opportunity

Join our team as a Social Senior Associate. Your responsibilities will include:

• Conduct testing
• Plan budgets and flighting
• Develop insights and actions that demonstrate a thorough understanding of the client's goals across all relevant objectives
• Conduct report analyses
• Develop projections/proposals and understand the tools used to build them
• Understand, implement, and troubleshoot the tracking process
• Proactively bring new ideas for the account to improve performance
• Identify and implement advanced optimization tactics
• Leverage advanced Excel and campaign management tool skills

You will be poised for a position of growth within your Digital Activation team, working closely with a more experienced Supervisor to learn advanced methods of data analysis and bid management. You'll have opportunities to contribute ideas to the planning process and help guide the direction of every campaign you work on.

Our expectations of you

Senior Associates are able to operate fairly autonomously to effectively meet client goals and expectations day-to-day. This includes the ability to develop and implement basic tactical strategies, define goals, define timelines, and manage to them, problem-solve, and plan for contingencies across brand awareness, consideration and conversion campaigns. The beginnings of leadership skills are also expected - train, mentor and help onboard more junior team members, challenge existing processes, help bring new ideas to quarterly planning sessions, and overall be a self-driven learner and solutions-oriented team member.

What you'll need to succeed

• Bachelor's degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
• 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
• Be a proactive self-starter
• Be a team player and committed to training
• Possess a desire to work for a fast-paced, results-based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• Effectively convey insights to the client
• Tie what's happening in the accounts to the client's business
• Build relationships with clients and partners such as engines or networks
• Adjust their communication style based on the audience
• Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews
• Understand how to effectively organize ideas and concepts through tools such as PowerPoint

Who you'll partner with

You'll work most closely with your direct Social team, working hand in hand with a Social Coordinator and reporting into a Supervisor. Beyond your immediate team, you'll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams.