Senior Associate, Programmatic
Pfizer Statistics Program
Summary
Within the U.S. Chief Marketing Office, the Senior Associate of Programmatic will be part of the Performance Media team, overseeing key aspects of the programmatic media planning and buying process and ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. This is a hands-on keyboard, in-platform position prioritizing day-to-day stewardship of programmatic media buys.
Job description
Role Summary
Within the U.S. Chief Marketing Office, the Senior Associate of Programmatic will be part of the Performance Media team, overseeing key aspects of the programmatic media planning and buying process and ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. This is a hands-on keyboard, in-platform position prioritizing day-to-day stewardship of programmatic media buys.
Role Responsibilities
- Own key steps of the programmatic activation process, with heavy emphasis on programmatic campaign setup and QA for consumer (Direct-to-Consumer) and Healthcare Professional (HCP) efforts.
- Collaborate with Programmatic Managers and Senior Managers on project management and task prioritization across a dynamic set of brands.
- Responsible for day-to-day maintenance of Pfizer-owned platform seats, such as KPI monitoring, account optimization, and budget pacing.
- Perform optimizations to drive KPI improvements, including bid management, budget allocation, and creative testing through collaboration with Programmatic Managers.
- Update team automation tools as processes evolve to keep LLM integrations and tools current.
- Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
- Serve as a liaison between supply specialists and in-platform traders for all brand-specific needs pertaining to deals and brand safety settings.
Basic Qualifications
- Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
- Bachelor's degree with 2+ years of relevant experience; OR a master's degree with 0+ years of relevant experience; OR an associate's degree with 6+ years of relevant experience; OR a high school diploma (or equivalent) and 8+ years of relevant experience.
- Deep understanding of programmatic advertising platforms, including in-platform hands-on expertise.
- Must have a comprehensive in-platform understanding of Prisma.
- Proficient in top LLM platforms.
- Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
- Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
- Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
- Ability to thrive in a fast-paced, dynamic corporate environment.
Preferred Qualifications
- BA/BS preferred.
- 3+ years of agency or client-side experience.
- Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and healthcare professional).
- Analytical mindset with the ability to measure and report on partnership performance.
- Understanding of media measurement norms, evolving landscape, and industry standards.
Requirements
- Cross-channel media planning/buying background with full understanding of video and programmatic landscape
- Bachelor's degree with 2+ years relevant experience; OR master's degree with 0+ years; OR associate's degree with 6+ years; OR high school diploma and 8+ years
- Deep understanding of programmatic advertising platforms with in-platform hands-on expertise
- Comprehensive in-platform understanding of Prisma
- Proficient in top LLM platforms
- Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams
- Ability to work effectively in a team-based environment across cross-functional marketing teams
- Strong communications and presentation skills
- Ability to thrive in a fast-paced, dynamic corporate environment
- BA/BS preferred
- 3+ years of agency or client-side experience preferred
- Pharmaceutical experience with understanding of pharmaceutical marketing guidelines and restrictions preferred
- Analytical mindset with ability to measure and report on partnership performance preferred
- Understanding of media measurement norms and industry standards preferred
Benefits
- 401(k) Matching
- Retirement Savings Contribution
- Paid Vacation
- Paid Holidays
- Personal Days
- Paid Caregiver Leave
- Paid Parental Leave
- Paid Medical Leave
- Medical, Dental & Vision
- Prescription Drug Coverage
- Bonus Plan
- Relocation Assistance
Company overview
The Pfizer Statistics Program represents the statistical and data sciences functions within Pfizer Inc., one of the world's premier biopharmaceutical companies. This specialized program encompasses both the statistical analysis capabilities that support Pfizer's drug development pipeline and the educational initiatives like the Breakthrough Fellowship Program that includes MS Statistics components. As part of Pfizer's Research & Development organization, the Statistics Program plays a critical role in clinical trial design, data analysis, regulatory submissions, and evidence generation for Pfizer's innovative medicines and vaccines. The program employs advanced statistical methodologies and data science techniques to ensure the scientific rigor and integrity of Pfizer's clinical research across therapeutic areas including oncology, internal medicine, immunology, and vaccines. Through its integration with Pfizer's global operations, the Statistics Program contributes to the company's mission of delivering breakthroughs that change patients' lives by providing robust statistical support from early discovery through post-marketing surveillance.