Summary

Opella is a consumer healthcare company specializing in retail health and personal care products. The company focuses on developing and distributing accessible healthcare solutions for everyday wellness needs. Operating in the retail health sector, Opella likely offers a range of over-the-counter products, personal care items, and health maintenance solutions designed for consumer use. While specific product details are not available, companies in this sector typically provide items such as vitamins, supplements, first aid products, personal hygiene items, and other health-related consumer goods. Opella appears to serve the growing market of consumers seeking convenient, retail-based healthcare options that bridge the gap between traditional medical products and everyday wellness. The company's positioning in retail health suggests a focus on making essential healthcare products more accessible to the general public through various retail channels, potentially including pharmacies, supermarkets, and online platforms.

Job description

About the Job

Serve as the commercialization leader for new product launches, translating innovation into winning go-to-market plans through strategic positioning, pricing, channel strategy, launch execution, and customer and consumer activation.
Bring science-backed wellness solutions to consumers, empowering them to age well and live healthier, more active lives.
Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

Lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio.
Translate innovation concepts into actionable launch plans that drive growth and market success.
Leverage consumer, customer, market, and competitive insights to inform commercialization strategies.
Define product positioning, pricing, target audience, channel strategy, and launch objectives.
Develop compelling messaging, packaging, claims, and activation plans that resonate with consumers.
Create customer sell-in strategies and channel-specific programs to drive distribution, awareness, and trial.
Lead cross-functional teams and align key stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, and Finance to ensure launch readiness.
Monitor launch performance, optimize execution, and apply learnings to improve future commercialization initiatives and best practices.

About You

7+ years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related roles
Proven track record leading commercialization of new product launches within a brand portfolio
Strong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planning
Ability to translate strategy and insights into clear, actionable plans
Demonstrated ability to work cross-functionally and influence without direct authority
Strong commercial mindset with attention to both brand equity and business performance
Experience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teams
Strong analytical skills with experience leveraging consumer, market, and syndicated data to inform business decisions
Experience with Nielsen, Circana, consumer research, and customer or category analytics
Preferred: Experience in CPG, dietary supplements, health & wellness

Requirements

7+ years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related roles
Proven track record leading commercialization of new product launches within a brand portfolio
Strong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planning
Ability to translate strategy and insights into clear, actionable plans
Demonstrated ability to work cross-functionally and influence without direct authority
Strong commercial mindset with attention to both brand equity and business performance
Experience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teams
Strong analytical skills with experience leveraging consumer, market, and syndicated data to inform business decisions
Experience with Nielsen, Circana, consumer research, and customer or category analytics
Preferred: Experience in CPG, dietary supplements, health & wellness

Company overview

Opella is a consumer healthcare company specializing in retail health and personal care products. The company focuses on developing and distributing accessible healthcare solutions for everyday wellness needs. Operating in the retail health sector, Opella likely offers a range of over-the-counter products, personal care items, and health maintenance solutions designed for consumer use. While specific product details are not available, companies in this sector typically provide items such as vitamins, supplements, first aid products, personal hygiene items, and other health-related consumer goods. Opella appears to serve the growing market of consumers seeking convenient, retail-based healthcare options that bridge the gap between traditional medical products and everyday wellness. The company's positioning in retail health suggests a focus on making essential healthcare products more accessible to the general public through various retail channels, potentially including pharmacies, supermarkets, and online platforms.