Senior Content Experience Manager - Cardiology

The Senior Content Experience Manager will plan, develop, and execute physician-facing content and integrated omnichannel plans that support marketing and communications objectives. They will develop key audience insights and relevant communications for physicians that capture attention, build understanding, and accelerate adoption of key product offerings.

The individual will serve as a core strategic partner to product marketing and collaborate heavily across clinical, sales, digital, and creative teams, to turn business and marketing goals into impactful and measurable brand and content strategies across various digital platforms.

Your responsibilities will include:

Campaign Strategy & Execution

• In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experiences that support the Cardiac Rhythm Management and Diagnostics franchises (CRMDx).
• Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media.
• Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs.
• Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles.
• Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements.

Brand Strategy, Content Experience, and Asset Development

• Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with digital teams to optimize content for distribution channels.
• Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital tactics, value stories, and sales tools.
• Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with CRMDx messaging architecture.
• Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms.

Omnichannel Program Design & Enablement

• Support the design and optimization of personalized, cross-channel provider journeys.
• Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization.
• Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements.
• Advocate for customer-centric design, ensuring consistent messaging and value delivery across touchpoints.

Cross-Functional Leadership & Collaboration

• In lockstep with Product Marketing, drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution.
• Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies.
• Manage agency partners and vendors to ensure high-quality, timely deliverables.
• Actively seek and share knowledge and best practices with team and cross-functional stakeholders; remain current on industry trends, capabilities, best practices, etc.

Performance Measurement & Insights

• Monitor campaign and content performance using dashboards, KPIs, and qualitative insights.
• Translate analytics into actionable recommendations to inform future program design and optimization.
• Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness.