Senior Customer Marketing Manager
Genentech
Summary
This Senior Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.
Job description
Key Job Responsibilities
Strategy
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with other Customer Marketers
- Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
Content
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
- Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
Execution
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Key Competencies
- Customer Understanding
- Competitive Value Creation
- Strategy Development
- Integrated Campaign Development
- Content Development & Approval
- Execution Readiness
- Delivery & Optimization Across Channels
- Measurement & Iteration
- Project & Vendor Management
Requirements
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics
- Some experience with direct to patient marketing, patient advocacy or patient support programs
- Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Demonstrated experience building brands and generating demand among consumers, patients, caregivers or other consumer audiences
Benefits
- Discretionary annual bonus
- Medical, Dental & Vision
- 401(k) Matching
Company overview
Genentech, founded in 1976 and now a member of the Roche Group, is widely recognized as the pioneer of the biotechnology industry. The company has been at the forefront of scientific innovation for nearly 50 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. Genentech's transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. With over 10,000 employees, the company operates from its South San Francisco headquarters and maintains a strong focus on oncology, immunology, neuroscience, ophthalmology, and infectious diseases. Genentech continues to pursue groundbreaking science while maintaining its startup spirit within the Roche organization, consistently delivering on its promise to improve patients' lives through innovative biopharmaceutical solutions.