Senior Customer Marketing Manager
Roche
Summary
This Senior Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.
Job description
Key Job Responsibilities
Strategy
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with other Customer Marketers
- Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
Content
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
- Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
Execution
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Key Competencies
- Customer Understanding
- Competitive Value Creation
- Strategy Development
- Integrated Campaign Development
- Content Development & Approval
- Execution Readiness
- Delivery & Optimization Across Channels
- Measurement & Iteration
- Project & Vendor Management
Requirements
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience
- 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Benefits
- Health Insurance
- Discretionary Annual Bonus
Company overview
Roche is a Swiss multinational healthcare company and a global pioneer in pharmaceuticals and diagnostics, founded in 1896 and headquartered in Basel, Switzerland. As the world's largest biotech company and the fifth-largest pharmaceutical company by revenue, Roche operates through two primary divisions: Pharmaceuticals and Diagnostics. The company is renowned for its leadership in personalized healthcare, combining strengths in both drug development and diagnostic testing to deliver tailored treatments for patients. Roche maintains a strong focus on oncology, immunology, infectious diseases, ophthalmology, and central nervous system disorders, with a portfolio that includes over 30 medicines on the World Health Organization's Model Lists of Essential Medicines. The company owns significant subsidiaries including Genentech, Chugai Pharmaceuticals, Ventana Medical Systems, and Foundation Medicine. With approximately 103,000 employees worldwide and operations in over 100 countries, Roche has established itself as a leader in cancer treatments globally while maintaining a robust pipeline of innovative therapies and diagnostic solutions. The company's commitment to sustainability has been recognized through ten consecutive years as Group Leader in the Dow Jones Sustainability Indices within the Pharmaceuticals, Biotechnology & Life Sciences Industry.