Senior Digital Shelf and Content Operations Manager-Consumer

What You'll Do

Drive Amazon & Digital Shelf Performance

• Lead the optimization of Amazon Product Detail Pages (PDPs), including product titles, descriptions, images, videos, A+ Content, and Brand Stores.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.
• Identify and resolve catalog issues, suppressed listings, missing content, and other barriers affecting product performance.
• Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.

Own Product Content & Salsify Operations

• Serve as a key subject matter expert for Salsify and digital product-content management.
• Oversee product content workflows, including approvals, syndication, publishing, and verification across retail platforms.
• Ensure product information is accurate, consistent, compliant, and optimized for each retailer.
• Identify opportunities to streamline processes, improve automation, and accelerate content deployment.

Support Global eCommerce Growth

• Manage digital shelf execution across Amazon marketplaces globally, with an immediate focus on the US and Europe.
• Partner with regional teams to adapt product content to local languages, consumer preferences, and retailer requirements.
• Establish consistent digital shelf standards and best practices across markets.
• Support new product launches, promotions, and major commercial events by ensuring product pages are accurate and ready for consumers.

Turn Data into Action

• Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.
• Use consumer reviews, ratings, and search insights to identify opportunities for product-content improvements.
• Lead content testing and optimization initiatives to improve the online shopping experience.
• Translate performance data into actionable recommendations and measurable results.

Collaborate & Lead

• Work closely with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.
• Manage external agencies, content vendors, and technology partners.
• Develop processes, training, and best practices that improve execution across the organization.

Required Qualifications

• Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.
• Minimum of 7 years of experience in digital shelf management, eCommerce content operations, product-content management, or digital commerce.
• Strong, hands-on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
• Experience using Salsify or a comparable PIM/PXM or content syndication platform.
• Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.
• Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.
• Experience supporting Amazon marketplaces across multiple countries or regions.
• Experience managing product-content localization and international deployment.
• Proven ability to lead cross-functional projects and work effectively with multiple stakeholders.
• Strong analytical, problem-solving, communication, and project-management skills.

Additional Experience That Would Be Valuable

• Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.
• Experience within consumer products, consumer healthcare, or related industries.
• Experience managing content agencies, translation providers, or technology vendors.
• Experience improving digital content processes through automation and emerging technologies.