Senior Director, Commercial Analytics & Strategy (Fort Worth, TX)
Smith+Nephew
Summary
This is a high-impact opportunity to shape how US commercial franchise, Advanced Wound Management (AWM) competes, invests and executes. As Senior Director, Commercial Analytics & Strategy, you will turn data into decisions, advise senior leaders and build the performance systems that connect strategy to measurable results in the field. You will lead a commercial analytics and strategy organization, establish trusted standards for decision-making and use AI to improve the speed, quality and scale of commercial insight and execution.
Job description
What will you be doing?
- Serve as a strategic advisor to Commercial Excellence and franchise leadership, translating the most important commercial questions into clear, decision-ready recommendations.
- Own the commercial performance management framework, KPI architecture and monthly and quarterly operating rhythm, ensuring gaps to plan are identified early and addressed through accountable action plans.
- Lead annual commercial planning, forecasting and target setting in partnership with Finance and sales leadership, including scenario modeling and risk-and-opportunity assessments.
- Design and govern incentive compensation strategy, evaluating plan cost, payout distribution, behavioral impact and pay-for-performance outcomes.
- Lead sales force sizing, structure, territory alignment and quota methodology, supported by opportunity-based analysis, fairness testing and clear investment cases.
- Establish a consistent approach to evaluating commercial investments, including programs, promotions, launches, contract strategies and headcount, with pre-investment business cases and post-investment reviews.
- Turn strategy into practical field priorities across account targeting, call planning and pipeline discipline, measuring adoption and impact at regional and territory levels.
- Set the roadmap for advanced analytics and AI-enabled insight, including segmentation, predictive models, account economics and market intelligence, while maintaining appropriate data governance.
- Partner across Sales, Marketing, Finance, Market Access, Pricing, Operations and IT to align data, definitions and priorities and influence enterprise decisions.
- Build and develop a high-performing team of people managers and analysts, raising standards for analytical quality, structured problem solving, executive communication and AI fluency.
What will you need to be successful?
- Bachelor's degree in Business, Economics, Finance or a quantitative field; an MBA or relevant advanced degree is preferred.
- 10+ years of progressive experience in commercial analytics, sales operations, commercial strategy or management consulting, including 5+ years leading teams of managers and analysts.
- Proven experience advising senior executives and leading incentive compensation, sales force deployment and commercial planning processes at scale.
- Strong financial and commercial acumen, including P&L, ROI, pricing and margin analysis, forecasting and investment evaluation.
- Executive presence and the ability to simplify complex analysis into clear recommendations, challenge assumptions constructively and influence without direct authority.
- Advanced proficiency with BI and visualization tools such as Tableau or Power BI, CRM platforms such as Salesforce, and Excel and PowerPoint.
- Working knowledge of SQL and Python or R is preferred.
- Hands-on experience applying AI or generative AI to commercial analytics or sales workflows is strongly preferred.
- Medical device, MedTech or healthcare experience is strongly preferred.
- Curiosity, sound judgment, change leadership and a commitment to turning strategy into consistent execution.
Requirements
- Bachelor's degree in Business, Economics, Finance or a quantitative field
- 10+ years of progressive experience in commercial analytics, sales operations, commercial strategy or management consulting
- 5+ years leading teams of managers and analysts
- Proven experience advising senior executives and leading incentive compensation, sales force deployment and commercial planning processes at scale
- Strong financial and commercial acumen, including P&L, ROI, pricing and margin analysis, forecasting and investment evaluation
- Executive presence and the ability to simplify complex analysis into clear recommendations, challenge assumptions constructively and influence without direct authority
- Advanced proficiency with BI and visualization tools such as Tableau or Power BI, CRM platforms such as Salesforce, and Excel and PowerPoint
- Working knowledge of SQL and Python or R is preferred
- Hands-on experience applying AI or generative AI to commercial analytics or sales workflows is strongly preferred
- Medical device, MedTech or healthcare experience is strongly preferred
- Curiosity, sound judgment, change leadership and a commitment to turning strategy into consistent execution
Benefits
- 401(k) Matching
- 401(k) Plus
- Employee Stock Purchase
- Tuition Reimbursement
- Flexible Time Off
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical, Dental & Vision
- Health Savings Account
- Employee Assistance Program
- Parental Leave
- Fertility & Adoption Assistance
- Hybrid Work Model
- Training & Mentorship
- Fitness & Travel Discounts
Company overview
Smith+Nephew is a global portfolio medical technology company with a rich history dating back to 1856, originally founded as a chemist shop in Hull, UK. The company specializes in the repair, regeneration, and replacement of soft and hard tissue through innovative medical devices and technologies. Operating through three core business units—Orthopaedics, Sports Medicine & ENT, and Advanced Wound Management—Smith+Nephew serves healthcare professionals and patients in over 100 countries worldwide. With approximately 18,000 employees, the company generated annual sales of $5.5 billion in 2023 and is listed on both the London Stock Exchange (FTSE100) and New York Stock Exchange. Their product portfolio includes joint replacement systems, robotics-assisted surgical platforms, sports medicine implants, advanced wound care solutions, and ENT technologies. The company is pioneering new frontiers in medical technology, including Spatial Surgery systems that integrate augmented reality and real-time data processing for enhanced surgical precision. Smith+Nephew's mission centers on their "Life Unlimited" purpose, aiming to restore patients' bodies and self-belief through technological innovation that removes limitations on living.