Senior Director, Competitive Intelligence & Market Research

The Position

The Senior Director, Competitive Intelligence & Market Research role is responsible for ensuring actionable recommendations and solutions that support the commercial success of Sarepta's current portfolio of DMD products and, in time, our siRNA pipeline. The role involves maintaining timelines, industry knowledge, market alerts, conference coverage, primary market research, and leadership briefings on competitive events as they occur. It will be critical for the individual in this role to build upon our current competitive intelligence capabilities and expand them to address the needs of the company in increasingly competitive markets. This position partners with brand teams to ensure effective and impactful leverage of market research, competitive intelligence, and analytics initiatives. This position also partners with several functions throughout the organization to ensure consistency and awareness, including Medical Affairs, Corporate Strategy, New Product Strategy & Commercialization and Business Performance & Forecasting.

Primary Responsibilities Include

• Shape the strategy of the Gene Therapy and RNA business by developing a robust, cross-functional insights generation program, in collaboration with internal partners.
• Develop, execute and disseminate primary and secondary market research supporting commercial brand planning, demand forecasting, and insights generation.
• Utilize multiple and creative sources of market research to form the groundwork for strategy to better understand and anticipate customer needs.
• Develop strong cross-functional relationships with other team members (marketing, sales, analytics, market access, medical affairs, business performance, forecasting, patient services).
• Lead the Competitive Intelligence function for the Customer organization – synthesizing sources, information, and points of view into an aligned, clear repository.
• Manage relationships with external market research, competitive intelligence, and analytics suppliers.
• Manage the collection and dissemination of competitive intelligence across multiple platforms partnering with external suppliers and internal stakeholders.
• Develop new capabilities for the CI function building off the company's current capabilities.
• Ensures Sarepta's adherence and compliance with all appropriate industry and company standards as it relates to Competitive Intelligence.
• Leads ongoing forum for competitive intelligence sharing across the organization.
• Maintains process of alerting key stakeholders to market events and developments.
• Manage brand-level Insights budget and project plan.
• Other related duties as required.

Desired Education and Skills

• Bachelor's Degree required, Master's Degree strongly preferred.
• 15+ years' experience in some combination of the following; Brand marketing/strategy, Market research, Business analytics, Competitive intelligence with at least 5+ years of experience in the biopharmaceuticals industry.
• Rare Disease market experience is a plus.
• Strong project management experience with the ability to work on multiple projects simultaneously.
• Excellent communication and analytical skills.
• Candidates must be authorized to work in the U.S.