Senior Director, Consumer Pricing & Non-Reimbursed Channels, Obesity and Related Conditions (OaR)

The Sr Director will lead U.S. consumer pricing and non-reimbursed channel strategy and performance activities for MariTide, and the broader OaR strategy for future indications and assets. The leader will translate MariTide's value proposition and consumer and market insights into clear, consumer-centered cash-price and channel strategies; establish the governance and operating model required to make high-quality pricing decisions; and lead the consumer pricing market research needed to inform launch and lifecycle pricing decisions.

Key Responsibilities

• Lead MariTide consumer cash pricing strategy and execution across direct-to-patient, retail cash, telehealth provider, pharmacy and other non-reimbursed routes; recommend price architecture, guardrails and lifecycle actions that optimize access, demand, persistence and net sales.
• Own consumer and cash-channel insight synthesis, including willingness-to-pay, price elasticity, competitor offers, affordability, fulfillment, persistence, channel economics and emerging behaviors; translate insights into executive recommendations.
• Establish and lead consumer pricing governance, including a consumer price committee or equivalent forum, decision rights, escalation pathways, review cadence, scenario analyses and documentation for timely, compliant decisions.
• Own launch and lifecycle consumer price, discount and offer strategy, including start-price recommendations, introductory and retention offers, channel-specific pricing principles and patient-segmentation guardrails; monitor performance and recommend adjustments.
• Develop the negotiation framework for cash-channel partners, including commercial objectives, pricing and discount guardrails, economics, contractual principles, performance measures and renewal strategy; lead strategic negotiations as appropriate.
• Define and manage the non-reimbursed channel gross-to-net and financial framework with Finance, Forecasting, Pricing & Contracting and Trade; quantify cash price, discounts, fees, service costs, product flow and channel economics to inform forecasts and decisions.
• Partner with PAR, direct-to-patient, Trade, Operations and digital teams to translate approved strategies into platform, pharmacy/distribution, product-data, consumer-communications, measurement and issue-resolution requirements.
• Present and translate recommendations, strategic options for the consumer-centered cash-price and channel strategies, and decision-enablement materials for senior leadership and governance forums, enabling efficient, data-driven decisions.
• Lead the consumer pricing market research and insights for MariTide, establishing the strategic learning priorities required to inform launch and lifecycle consumer pricing, affordability, offer and non-reimbursed channel decisions.
• Define an integrated consumer pricing research program and advanced pricing research approaches and analytical frameworks to understand consumer response across price points, offers, channels and segments, translating findings into implications for pricing architecture, demand, access, persistence, net sales and long-term price integrity.
• Define the consumer pricing learning agenda before and after launch, research priorities and decision triggers to enable rapid learning and evidence-based evolution of pricing, discount and offer strategies.

Basic Qualifications

• Doctorate degree & 5 years of commercial experience OR Master's degree & 8 years of commercial experience OR Bachelor's degree & 10 years of commercial experience

Preferred Qualifications

• Experience solving complex business problems in consumer-oriented, high-growth healthcare markets.
• Advanced knowledge of U.S. pharmaceutical consumer and HCP marketing and insight development
• Translatable experience in retail and cash-based pricing models, cash-pay or direct-to-patient models, channel economics and pricing/discount governance
• Experience in obesity, consumer health, retail healthcare or a similarly complex category preferred.
• Experience developing consumer pricing architecture, launch offers and price-promotion strategies that balance patient affordability, demand, channel economics, net sales and long-term price integrity.
• Experience leading pricing decisions and negotiations and ability to adapt to novel entities in the cash channel.
• Strong executive presence with experience supporting senior governance and decision-making forums
• Demonstrated ability to influence without authority and drive alignment across diverse, global stakeholders
• Strong quantitative capability with ability to communicate financial tradeoffs and performance measurement across price, discounts, fees and fulfillment.
• Experience designing decision governance and presenting concise, data-driven recommendations and tradeoffs for executive decision making; strong executive communication skill.
• Demonstrated track record of increasing responsibility and management of multiple, concurrent workstreams in a matrixed launch environment.
• Strong orientation to teamwork; able to turn consumer and channel insights into executable strategies with Brand, PAR, direct-to-patient, Trade, Operations, Finance, Legal, Compliance and Analytics.