Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Help shape the future of surgery! Join Medtronic's global marketing team for robotic-assisted surgery and bring bold ideas to a rapidly growing, high-tech field where innovation has the power to change lives. Backed by Medtronic's deep surgical expertise and extensive portfolio spanning open, laparoscopic, robotic, and digital surgery, you'll help connect breakthrough technology with the needs of surgeons, health systems, and patients around the world.

The Senior Director, Downstream Marketing leads global product management for the Hugo robotic-assisted surgery system manufactured by Medtronic and directs the U.S. Region Marketing team responsible for Hugo. Establishes global Hugo product strategy and lifecycle priorities, translating customer, clinical, competitive, and business insights from markets worldwide into product requirements, positioning, launch plans, and lifecycle decisions. Partners with regional marketing teams to align global product priorities and resources with regional commercial needs. In the United States, leads Hugo marketing execution and sales support, including product launches, congress strategy, customer engagement, market development, sales enablement, and creation of sales collateral and other marketing content.

Key Responsibilities

• Directs the development of global market requirements, positioning, value propositions, messaging, and downstream product strategy for the Hugo system.
• Leads global Hugo product management across the product lifecycle, including worldwide customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, product launches, and identification of product or commercial opportunities.
• Represents customer and market needs from regions worldwide in global product planning and works closely with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other partners on Hugo product plans, specifications, launch readiness, and lifecycle priorities.
• Partners with regional marketing teams and the RLM market development leader to incorporate regional insights into global Hugo product strategy and align global launch priorities, product messaging, and commercial resources with regional needs.
• Directs the U.S. Region Marketing team and sets priorities, plans, and measures for Hugo marketing and market development, aligning execution with business objectives and relevant global strategy.
• Leads U.S. launch planning and execution for Hugo, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation.
• Sets Hugo congress strategy for the United States, including priorities, objectives, planning, cross-functional coordination, customer engagement, and assessment of outcomes.
• Directs U.S. customer engagement and market development initiatives that build awareness, support appropriate adoption, address unmet needs, and strengthen relationships with clinicians, health systems, key opinion leaders, professional societies, and other relevant stakeholders.
• Provides strategic marketing and sales support to the U.S. sales organization, translating global Hugo product strategy into U.S. field priorities, launch resources, sales enablement, and customer-facing programs; gathers field feedback and uses it to inform global product plans and U.S. marketing execution.
• Oversees creation and maintenance of Hugo sales collateral and other marketing content for the U.S. commercial organization, ensuring materials support field needs, align with global product strategy and approved positioning and evidence, and are coordinated through applicable review processes.
• Partners with communications, digital, medical, clinical, regulatory, legal, market access, and other functions to develop and execute integrated, compliant U.S. marketing programs and customer engagement.
• Uses customer, market, competitive, and commercial performance data from markets worldwide to identify growth opportunities and refine global Hugo product strategy; evaluates U.S. marketing and sales-support programs to improve execution.
• Establishes objectives and performance measures for global Hugo product management and U.S. Region Marketing and sales support; manages budgets, resources, milestones, and priorities across these responsibilities.
• Leads, coaches, and develops team members responsible for global Hugo product management and U.S. Region Marketing, as well as matrixed partners, setting clear goals and accountability and fostering inclusion, collaboration, and talent development.
• Global travel approximately 40%

Required Qualifications

• Bachelor's degree with at least 15 years (13+ with a graduate degree) of relevant experience in downstream marketing, market development or similar with experience in the medical device space
• 10+ years of people, program or project management experience

Preferred Qualifications

• Bachelor's Degree in Marketing, Business, R&D or similar, MBA preferred
• 5+ Years of Director / Senior Director level experience
• Track record of driving results in downstream marketing capacities
• Demonstrated achievement of business goals
• Demonstrated ability to learn technical information and apply technical concepts
• Demonstrated ability to lead and work effectively in a matrix organization
• High level of financial acumen, forecasting and budget management
• Demonstrated experience in strategic planning
• Strong understanding of surgical robotics and product performance
• Strong analytical skills to analyze and complete financial/profitability analysis, project sales forecasts, and quantitative market segmentation models
• Highly effective verbal communication skills
• Demonstrated ability to effectively coach and lead others