Senior Director, Experience Planning

Responsibilities

The Senior Director, Experience Planning manages the daily strategic needs of the business and integrates with the broader agency teams, creative partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.

The Senior Director has a strong appetite for new technology, emerging media, and culture. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.

The Senior Director provides leadership to managers and/or senior-level professional staff, ensuring effective oversight and guidance and are accountable for the performance and outcomes of multiple, related teams, with a focus on achieving strategic objectives and delivering high-quality results. The Senior Director develops and implements departmental plans that align with organizational priorities, addressing corporate/network/agency needs, and fosters collaboration and drives operational excellence.

The Senior Director is responsible for developing promotion production plans, budgets and forecasts based on past results, updating same based on new data and monitors results to determine campaign effectiveness. They will negotiate and purchase advertising placements on behalf of the Client in alignment with the advertising campaign plan and ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Additional Skills and Responsibilities

• Collaborative Partnership – embraces and drives approach by building partnerships with others on behalf of our clients
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together
• Hunger for Innovation – help determine the right never-been-done-before opportunities and bring them to life in impactful ways
• Relationship Building – practices the ability to be personal, understanding and a desire to do what's best for the team and the client
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways; inspires others to try new approaches and serves as a role model

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement