Senior Director, Global KOL & Partnership Strategy, AWM
Smith+Nephew
Summary
We are seeking a Senior Director, Global KOL & Partnership Strategy to establish how our Advanced Wound Management business identifies, prioritizes, engages and governs relationships with Key Opinion Leaders (KOLs), medical societies and medical institutions around the world. This is an opportunity to build something foundational. You will create the global framework, governance model and engagement pathways that bring greater consistency, accountability and strategic direction to KOL engagement across regions and functions.
Job description
What will you be doing?
Build the global KOL framework
- Lead development of a consistent global framework for defining, segmenting and prioritizing KOLs across specialties, including digital opinion leaders.
- Partner with the Professional Relations team to align the framework with fair-market-value requirements and established contracting and payment processes.
- Develop and implement a structured approach to identifying KOLs for current and new segments, specialties and geographies.
- Establish and maintain a consistent global view of KOLs to support strategies for scientific engagement, market development, and new product development.
- Identify gaps and opportunities aligned with documented and approved business needs.
Lead KOL engagement strategy and translate into coordinated action
- Lead cross-functional development of KOL engagement plans aligned with global and regional priorities.
- Identify and connect KOLs with appropriate and compliant initiatives, establish clear governance and ownership, and drive execution and accountability.
- Directly manage a select portfolio of high-priority global KOL relationships.
Advance Medical Society and Institutional Partnerships
- Develop a structured, cross-functional approach to prioritizing relevant medical societies and professional organizations across the global AWM portfolio.
- Develop long-term partnership strategies for priority medical societies and institutions based on shared to advance research, training and education initiatives.
What will you need to be successful?
- Bachelor's degree required; an MBA, advanced degree or clinical credentials are preferred.
- A minimum of 10 years of experience in the medical device industry or a closely related healthcare environment.
- Significant experience in professional affairs, professional relations, medical affairs, market development or another function responsible for KOL and medical society strategy.
- Demonstrated experience creating, implementing or materially evolving a global or enterprise-wide KOL engagement framework and governance model.
- Experience defining KOL segmentation, engagement pathways, relationship ownership, decision rights and cross-functional operating processes.
- Strong understanding of healthcare compliance requirements, fair-market-value considerations and appropriate engagement with healthcare professionals.
- Experience working across global markets and an understanding of how KOL engagement models may need to adapt across countries and regions.
- Proven success leading complex, cross-functional initiatives from strategy through implementation.
- Exceptional influencing skills and the ability to establish accountability without relying on direct authority.
- The ability to build trust quickly with senior internal stakeholders, healthcare professionals and external organizations.
- Strong strategic and analytical capabilities, with the ability to turn insights into clear priorities and actionable plans.
- Advanced Wound Management or wound care experience is preferred but not required.
This highly visible individual-contributor role will shape how Smith+Nephew approaches KOL and external partnership strategy across the global Advanced Wound Management business. You will work across Professional Affairs, Healthcare Compliance, Global and Country Marketing, Clinical Affairs, Medical Education and other teams to connect existing capabilities through a more coordinated and strategic model. Up to 40% travel is expected, including field engagement, medical society meetings, internal business meetings and international travel, primarily to Europe.
Requirements
- Bachelor's degree required
- Minimum of 10 years of experience in the medical device industry or closely related healthcare environment
- Significant experience in professional affairs, professional relations, medical affairs, market development or KOL/medical society strategy
- Demonstrated experience creating, implementing or materially evolving a global or enterprise-wide KOL engagement framework and governance model
- Experience defining KOL segmentation, engagement pathways, relationship ownership, decision rights and cross-functional operating processes
- Strong understanding of healthcare compliance requirements and fair-market-value considerations
- Experience working across global markets
- Proven success leading complex, cross-functional initiatives from strategy through implementation
- Exceptional influencing skills and ability to establish accountability without direct authority
- Ability to build trust quickly with senior internal stakeholders, healthcare professionals and external organizations
- Strong strategic and analytical capabilities
- Must be authorized to work in the United States without current or future visa sponsorship
Benefits
- 401(k) Matching
- 401(k) Plus Program
- Discounted Stock Purchase Plan
- Tuition Reimbursement
- Flexible PTO
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical, Dental & Vision
- Health Savings Account
- Employee Assistance Program
- Parental Leave
- Fertility & Adoption Assistance
- Hybrid Work Model
- Fitness Club Discounts
- Travel Discounts
Company overview
Smith+Nephew is a global portfolio medical technology company with a rich history dating back to 1856, originally founded as a chemist shop in Hull, UK. The company specializes in the repair, regeneration, and replacement of soft and hard tissue through innovative medical devices and technologies. Operating through three core business units—Orthopaedics, Sports Medicine & ENT, and Advanced Wound Management—Smith+Nephew serves healthcare professionals and patients in over 100 countries worldwide. With approximately 18,000 employees, the company generated annual sales of $5.5 billion in 2023 and is listed on both the London Stock Exchange (FTSE100) and New York Stock Exchange. Their product portfolio includes joint replacement systems, robotics-assisted surgical platforms, sports medicine implants, advanced wound care solutions, and ENT technologies. The company is pioneering new frontiers in medical technology, including Spatial Surgery systems that integrate augmented reality and real-time data processing for enhanced surgical precision. Smith+Nephew's mission centers on their "Life Unlimited" purpose, aiming to restore patients' bodies and self-belief through technological innovation that removes limitations on living.