Senior Director, Global Market Research - Immunology

Responsibilities

• Hold the primary business partnership with the platform's global marketing teams — serving as the relationship owner and trusted advisor on the market-research agenda and representing the voice of the customer alongside the evidence base.
• Act as the main point of contact for the platform's market-research agenda: the place a business question enters, is framed into the right research, and is routed to the right work, at the right time.
• Influence global brand, franchise, and therapeutic area strategy and decision forums, bringing integrated customer insight to the decisions that shape the platform.
• Maintain a deep, current understanding of key customers, platform strategy, portfolio and product priorities, and competitive dynamics, and translate that understanding into clear, decision-ready recommendations.
• Set clear expectations and participate in budget ownership at the platform level — managing the prioritization and allocation of people, time, and research spend across the platform's agenda.
• Model and reinforce a 'one team' culture across market research and analytics, reducing duplication of effort and competition for business attention.
• Coach and develop market-research associates, including in matrixed relationships without direct reporting authority, and take accountability for developing talent that advances into broader business or team leadership roles.
• Hold the team accountable for operating in new, optimized ways aligned with the teams agentic strategy.
• Own the market-research learning plan for the platform (what to learn, why it matters, and in what order) as a continuous, year-round activity.
• Frame ambiguous or cross-cutting business questions into the right research approach, deciding what each question needs.
• Prioritize and re-sequence the agenda as new business questions and market developments arise, and help rank the platform's requests within the team's shared backlog.
• Assign market-research associates to the decisions that matter most, providing craft direction and quality oversight across the platform's studies.
• Conduct research for US business needs when requested by the US Marketing Analytics lead, partnering to deliver one integrated point of view.
• Oversee end-to-end delivery — working directly with external research vendors, drawing on centralized Research Science for methods, quality standards, vendor governance, panel management, cross-TA studies, and specialized techniques, and using AI tools to complete the work.
• Think critically and independently about research design and findings, and lead others to do the same, synthesizing insight across qualitative, quantitative, and analytics inputs into one clear, decision-ready narrative.
• Identify where findings agree, conflict, or need reconciliation before they reach senior stakeholders, and coach business partners on how to frame the questions market research is best positioned to answer.
• Complete research through the right mix of channels — external vendors for most execution, centralized Research Science for methods, standards, vendor governance, panel management, cross-TA work, and specialized techniques, and AI tools for speed and scale.
• Apply AI-enabled methods (synthetic respondents, automated synthesis, predictive and agentic approaches) to speed up early-stage, exploratory, and standard research, reserving human-led primary research for the highest-stakes decisions.
• Leverage human judgment for framing the question, catching a flawed sample, and interpreting results in context — AI informs the decision; it does not make it.
• Represent the platform's needs in shaping the teams broader AI/agentic roadmap.