Senior Director, Head of Digital Strategy
Gilead Sciences
Summary
As a Senior Director, Head of Digital Strategy, at Gilead you will lead the next evolution of digital customer engagement across our U.S. Commercial organization. You will lead a team of Digital Strategy professionals who serve as strategic partners to Brand and therapeutic area leaders. You will establish the vision and standard for Digital Strategy across the portfolio, bringing together customer insights, media, content, data, technology, artificial intelligence (AI), and emerging capabilities to create connected experiences for healthcare professionals (HCPs) and patients.
Job description
Lead the Digital Strategy vision
- Define and continuously evolve the vision, operating model, and strategic priorities for Digital Strategy across the U.S. Commercial portfolio.
- Establish clear standards for digital and omnichannel strategy and raise the quality and consistency of customer engagement across therapeutic areas.
- Ensure digital strategies begin with a clearly defined customer and business need rather than a specific channel or technology.
- Identify the highest-value opportunities across the portfolio and focus Digital Strategy resources where they can create the greatest customer and business impact.
Partner with Brand and therapeutic area leadership
- Serve as a senior strategic advisor to Brand and therapeutic area leaders on customer behavior, digital disruption, and emerging opportunities.
- Translate Brand priorities into differentiated, connected customer experiences across channels.
- Bring together customer insights, audience strategy, content, channels, data, and technology to support seamless HCP and patient journeys.
- Translate sophisticated data and technology capabilities into clear, actionable strategies tied to customer and business needs.
- Influence senior stakeholders across a complex, highly matrixed organization and build alignment around a common digital vision.
Connect and advance the digital ecosystem
- Integrate expertise across media, AI, Digital Health, Analytics, customer relationship management (CRM), web, content, data, Digital Operations, and Technology into cohesive strategic recommendations.
- Build strong partnerships with internal capability leaders, Information Technology, Operations, agencies, and external technology partners.
- Anticipate how AI, search, emerging platforms, new data sources, and changes in HCP and patient behaviors may reshape healthcare engagement.
- Translate emerging technologies into practical use cases and scalable opportunities for Gilead.
- Lead the Digital Strategy innovation roadmap, identify opportunities to pilot, learn, optimize, and scale new approaches.
- Advance more intelligent, personalized, and connected customer experiences across the portfolio.
Build organizational capability and drive measurable impact
- Lead, coach, and develop a high-performing team of Digital Strategy professionals.
- Build deep digital expertise while ensuring Digital Strategy remains closely connected to Brand priorities and customer needs.
- Create mechanisms for sharing insights, practices, and learning across therapeutic areas so successful approaches can benefit the broader portfolio.
- Establish clear measures of success grounded in customer and business outcomes rather than individual channel metrics.
- Partner with Analytics and capability teams to develop learning agendas, measurement frameworks, and optimization approaches.
- Apply insights and performance data to continuously improve customer experiences and inform investment decisions.
- Scale successful approaches across brands and therapeutic areas where appropriate.
Requirements
- Bachelor's Degree and 14 years of relevant experience, OR Master's Degree and 12 years of relevant experience, OR PhD and 12 years of relevant experience
- Deep expertise across omnichannel strategy, customer journey design, audience strategy, personalization, CRM, media, web, content, data, and marketing technology
- Experience connecting customer insights, first- and third-party data, and behavioral signals to activation strategies
- Strong understanding of AI and emerging technologies and their implications for customer engagement and marketing
- Experience with enterprise marketing platforms and ecosystems such as Salesforce, Sitecore, LiveRamp, or comparable technologies
- Experience translating data and technology capabilities into customer-focused strategies and scalable business opportunities
- Demonstrated ability to influence senior leaders and operate effectively across complex, highly matrixed organizations
- Strong executive communication, storytelling, facilitation, and influencing capabilities
- Experience balancing strategic direction with pragmatic execution and advancing ideas from concept through adoption and scale
- Pharmaceutical or biotechnology experience
- Experience working in regulated environments
- Agency, consulting, or technology experience, particularly when combined with client-side leadership experience
- MBA or other relevant advanced degree
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time off
- Annual bonus
- Stock-based long-term incentives
Company overview
Gilead Sciences, Inc. is a leading American biopharmaceutical company headquartered in Foster City, California, that specializes in researching, developing, and commercializing innovative medicines for life-threatening diseases. Founded in 1987, Gilead has grown into a global healthcare leader with approximately 17,600 employees worldwide. The company's primary therapeutic focus areas include HIV/AIDS, viral hepatitis (hepatitis B and C), oncology, inflammation, and respiratory diseases. Gilead is renowned for its groundbreaking antiviral therapies, including Sovaldi and Harvoni for hepatitis C, and its comprehensive portfolio of HIV treatments such as Truvada, Atripla, and Biktarvy. The company also developed Veklury (remdesivir) for COVID-19 treatment. Gilead operates as a publicly traded company on the NASDAQ (GILD) and is a component of both the Nasdaq-100 and S&P 100 indices. Through strategic acquisitions like Kite Pharma and Immunomedics, Gilead has expanded into cell therapy and oncology, demonstrating its commitment to advancing medical science and improving patient outcomes globally.