Senior Director, Market Access
Baylor Genetics
Summary
This role directly advances payer access, reimbursement performance, revenue attainment, and leadership capability across Baylor Genetics' national market access organization.
Job description
Key Responsibilities
People Leadership Responsibilities
- Lead, coach, develop, and inspire a high-performing team of National Directors and Regional Market Access Managers.
- Establish clear performance expectations, KPIs, and accountability measures aligned to coverage, contracting, reimbursement, and access goals.
- Conduct regular business reviews, strategic account reviews, and performance coaching sessions.
- Develop succession plans and leadership pipelines for critical roles.
- Recruit, retain, and develop top talent while maintaining strong employee engagement.
- Drive organizational effectiveness through continuous assessment of structure, capabilities, and resource allocation.
- Lead change management initiatives and foster a culture of accountability, collaboration, innovation, and execution excellence.
Key Success Metrics
- Growth in covered commercial, Medicare, Medicaid, and Managed Medicaid lives.
- Positive payer coverage policies secured across the Baylor Genetics portfolio.
- Increase in contracted commercial and government payer lives.
- Achievement of annual market access and revenue objectives.
- Reduction in payer denials and administrative barriers.
- Retention of top performers and strong employee engagement scores.
- Internal promotions, succession readiness, and leadership bench strength.
- Percentage of team members achieving or exceeding annual goals.
- Successful execution of national account plans and strategic initiatives.
Role Impact
This role directly advances payer access, reimbursement performance, revenue attainment, and leadership capability across Baylor Genetics' national market access organization.
Requirements
- Bachelor's degree in Life Sciences, Business, Healthcare Administration, Public Health, or a related field
- 12+ years of market access, reimbursement, payer strategy, or managed care experience
- 7+ years leading and developing national or regional market access teams
- Demonstrated success driving payer coverage expansion, contracting outcomes, reimbursement optimization, and revenue growth
- Proven experience leading National Directors, Regional Managers, or comparable field-based teams
- Deep expertise in molecular diagnostics, genomics, oncology, women's health, reimbursement policy, and managed care contracting
- Ability and willingness to travel 40-50% domestically
- MBA, MPH, MHA, MS, PhD, or equivalent advanced degree (preferred)
- Experience with NGS, WGS, WES, oncology genomics, reproductive genetics, and women's health diagnostics (preferred)
- Established relationships with national and regional health plans (preferred)
- Health economics and outcomes research experience (preferred)
Company overview
Baylor Genetics is a leading diagnostic genomics company that pioneered the history of genetic testing and now serves as a premier precision diagnostics partner. Founded in 1978 and headquartered in Houston's Texas Medical Center, the company offers a comprehensive spectrum of clinically relevant genetic testing services including Whole Genome Sequencing, Whole Exome Sequencing, and targeted panels. Baylor Genetics combines advanced genomic technologies with genetic counseling support to help clinicians shorten diagnostic journeys for patients with rare diseases and complex genetic conditions. Their testing menu spans family planning, pregnancy, pediatrics, oncology, and specialized diagnostic areas, serving clients across all 50 U.S. states and 16 countries internationally. The company's mission focuses on providing rapid, comprehensive precision diagnostics to guide medical management and ensure no patient with a genetic disorder is left behind. Baylor Genetics operates as a clinical laboratory that translates complex genomic insights into actionable clinical information, supporting healthcare providers in making informed decisions for patient care across various medical specialties.