Senior Director, Paid Social
Adelphi Graduate Careers
Summary
We are seeking a Social Media Senior Director with experience in campaign management, a vocal and engaged leader on their client and functional teams, with the ability to carry out strategy through structuring and planning. The Senior Director, Paid Social is responsible for providing strategic leadership and oversight to the social team, developing thought leadership, representing the team internally and externally, and ensuring effective management of the social program to meet or exceed client goals.
Job description
Team Leadership
- Define and implement best practices across the teams
- Effectively manage and lead all Social team members on particular client team(s)
- Identify training and development needs of client team and broader functional team
- Establish and maintain a management framework that allows for visibility into team performance against client goals and objectives
- Consult with individual client teams to ensure best practices and brainstorm new approaches to achieving client goals
- Lead, along with the Social Director, the hiring process for Social team members
- Oversee onboarding of new clients within their office location
- Ensure integration with other functional teams
- Primary account contact with COE for agency-wide social knowledge sharing
Grow Business
- Determine how to increase and expand paid media services for clients
- Lead innovation and vision for new products and enhancements; identify and test new channels and products
- Actively drive long-range strategic planning for clients
- Help define the role of social in overall media campaigns (audience planning, optimizations, measurement) with other media teams
Practice Development
- Identify and develop new processes, strategies, and frameworks
- Develop highly strategic and innovative paid social strategy recommendations aligned with campaign and business objectives
- Pilot new approaches with client teams to refine and ensure viability
- Meet with Content and Analytics functional leads to identify integration opportunities
- Lead innovation and vision for new products and enhancements; identify and test new channels and products
- Provide oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
- Lead development of POVs related to new products and enhancements
Product & Service Development
- Identify and evaluate new external channels and products
- Recommend clients test new channels and products
- Help with product marketing for existing Social services
- Project manage development and testing of products and services
- Identify new products/services delivered by client teams and determine potential to provide at agency level
Partner Relations
- Main point of contact for technology partners – competitive and campaign management
- Identify and evaluate new technology providers
- Develop proposals for new providers recommended for the agency
- Update technology RFIs/comparisons periodically
- Point of escalation for technology related issues
- Ensure all client teams are informed about new providers or updates to existing technologies
- Subject matter expert for client team questions, new business, sister agencies
- Ensure all client teams are informed of new products and engine enhancements
- Oversee presentations from providers for Social team or broader agency
- Oversee QBR from key engine partners
- Oversee with training lead on related certifications
Requirements
- Bachelor's degree or relevant post-secondary education, training, or equivalent experience
- 10+ years business experience
- 5+ years building and/or managing accounts in social marketing and/or interactive advertising space
- Proactive self-starter
- General knowledge of direct and brand marketing principles and strategies
- Deep understanding of the interactive marketing landscape
- Polished presentation, communication, and analytical skills
- Strong organizational skills, able to manage multiple projects at once
- Online media sales and/or interactive ad agency experience
- Outstanding ability to build partnerships and manage and develop a cohesive team in a fast-paced environment
- Highly analytical and creative mind with strong communication skills
- High levels of integrity, autonomy, and self-motivation
- Demonstrated ability to manage client relations including handling difficult client situations
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Paid Time Off
Company overview
Adelphi Graduate Careers is the graduate recruitment division of Adelphi Group, a leading global pharmaceutical consultancy and healthcare services organization. Founded in 1986 and part of the Omnicom Corporation since 1998, Adelphi Group provides comprehensive strategic support services across the entire pharmaceutical lifecycle. The company specializes in strategic product development consultancy, health economics and outcomes research, real-world disease understanding, market research, medical communications, and post-marketing brand support services. With a global network of offices across the US, Europe, and Asia employing over 1,000 staff worldwide, Adelphi supports the world's leading pharmaceutical and healthcare organizations to improve patients' lives. The graduate program recruits talented individuals across various disciplines including life sciences, psychology, business studies, and health economics, offering roles in research, health economics, client services, and medical writing. Adelphi has been recognized as the 'Top Pharmaceutical Consultancy in Europe 2025' for its innovation and unique contributions to the life sciences sector.