Senior HCP Manager, JYNNEOS/US Marketing
Bavarian Nordic
Summary
The Senior HCP Manager, JYNNEOS/US Marketing will own the U.S. healthcare professional (HCP) strategy for JYNNEOS and lead integrated marketing programs from design through execution. This role will shape HCP segmentation, targeting, messaging, channel strategy, content, and performance measurement, helping ensure priority HCP audiences receive the right compliant message through the right channel at the right time.
Job description
Position Overview
The Senior HCP Manager, JYNNEOS/US Marketing will own the U.S. healthcare professional (HCP) strategy for JYNNEOS and lead integrated marketing programs from design through execution. This role will shape HCP segmentation, targeting, messaging, channel strategy, content, and performance measurement, helping ensure priority HCP audiences receive the right compliant message through the right channel at the right time.
Key Responsibilities
- Own the annual JYNNEOS HCP marketing strategy, aligned with commercial goals and the evolving mpox market, and define the HCP journey, engagement priorities, core messages, goals, KPIs, budget, and investment priorities
- Lead refinement of HCP segmentation and targeting using prescribing, claims, and behavioral data; apply insights to personalization, channel selection, engagement cadence, field deployment, and promotional resource allocation
- Design and execute integrated omnichannel programs across personal, non-personal, and digital channels, developing segment-specific messaging, content, and campaign tactics
- Lead Medical, Regulatory, and Legal promotional review, serve as content owner for MRC submissions, and ensure all materials are compliant, on-brand, and delivered to quality, timeline, and budget expectations
- Define and monitor leading and lagging KPIs, dashboards, and business readouts; translate performance data into recommendations that optimize content, channel mix, targeting, ROI, and budget allocation
- Partner closely with Sales, Channel Marketing, Commercial Operations, Medical Affairs, and Market Access; represent U.S. HCP marketing in global forums, business reviews, and annual brand planning
- Manage external agencies and partners, including creative quality, execution, timelines, budgets, and commercial investments
Requirements
- Bachelor’s degree required
- At least 5 years of experience in pharmaceutical or biopharma commercial roles
- Significant experience leading U.S. HCP marketing for a science-driven brand across strategy, omnichannel engagement, and field force enablement
- Experience leading cross-functional initiatives with Sales, Medical Affairs, Market Access, Regulatory, and Commercial Operations in a regulated U.S. promotional environment, including Medical/Legal/Regulatory review
- Experience managing external agencies, marketing budgets, and commercial investments
- Strong strategic and analytical skills, with the ability to interpret performance data, generate actionable insights, and present clear recommendations to senior stakeholders
- Ability to translate complex clinical and market information into compelling, compliant HCP content, with working knowledge of FDA promotional guidelines and pharmaceutical promotional review
- Proficiency with CRM and marketing technology platforms, such as Veeva
- Entrepreneurial mindset suited to fast-paced, resource-constrained settings
- Preferred: MBA or another relevant advanced degree
- Preferred: Experience in the U.S. vaccines landscape, including ACIP recommendations, immunization schedules, and public health dynamics
- Preferred: Experience in HIV prevention or treatment
- Preferred: Experience launching products into new customer segments or shaping new markets
Company overview
Bavarian Nordic is a global vaccine company headquartered in Copenhagen, Denmark, with over 30 years of experience in developing life-saving vaccines. Founded in 1994, the company has evolved from a small biotech startup into a fully integrated vaccine company focused on the research, development, manufacturing, and commercialization of innovative vaccines. Bavarian Nordic employs over 1,400 dedicated professionals across multiple international locations including Denmark, Germany, the United States, Canada, Switzerland, Italy, Spain, and the United Kingdom. The company is recognized as a global leader in smallpox and mpox vaccines, developed through its long-standing partnership with the U.S. Government to enhance public health preparedness. Their portfolio also includes vaccines for travelers and endemic diseases, with a strong focus on infectious diseases and biodefense. Bavarian Nordic operates as a pure-play vaccine company with a firm commitment to improving and saving lives through innovative immunization solutions, maintaining a diverse workforce bound together by their mission to protect lives every day.