Senior Manager, Consumer Social Engagement and Content, Obesity and Related Conditions
Amgen
Summary
The Senior Manager, Social Engagement & Content leads social-first content and engagement across branded and DSE work. The role builds platform-native content with our Social Agency, leads creator and influencer, and establishes the commenting and listening approach that helps the brand participate meaningfully in culture while maintaining clear governance.
Job description
What you will do
The Senior Manager, Social Engagement & Content leads social-first content and engagement across branded and DSE work. The role builds platform-native content with our Social Agency, leads creator and influencer, and establishes the commenting and listening approach that helps the brand participate meaningfully in culture while maintaining clear governance.
Social-First Strategy and Content
- Lead social-first content strategy across branded and DSE initiatives, translating audience insight and campaign priorities into platform-relevant ideas.
- Partner with Social Agency to develop native content for Meta, TikTok, and other priority platforms, including branded and unbranded formats as appropriate.
- Build content plans and calendars that balance campaign needs, cultural relevance, audience value, and ongoing social presence.
- Partner with Brand Communications and DSE lead to ensure social content reflects the appropriate branding, messaging, and DSE role.
Creator and Influencer Partnerships
- Own creator and influencer strategy and partnerships across branded and DSE work.
- Identify creators whose voices, communities, and content align with audience needs and brand strategy.
- Develop creator briefs, partnership approaches, content expectations, and measurement plans with agency and internal partners.
- Coordinate creator activity with corporate affairs, campaign, social-first content, activation, and media amplification plans.
Commenting, Community, and Listening
- Develop the commenting strategy, including response principles, escalation pathways, and coordination with Corporate Affairs, HCP, Patient Experience, and other partners.
- Lead social listening and translate cultural, audience, and platform signals into content and engagement opportunities.
- Establish appropriate processes for community interaction, moderation, and issue escalation.
- Use listening and engagement learning to improve content relevance and inform future social planning.
Agency, Measurement, and Governance
- Lead Social Agency and other social partners through clear briefs, feedback, and accountability for quality and delivery.
- Partner with Digital Engagement on branded paid-social strategy and social-story destinations, and with Media & Activation on amplification and investment.
- Define social content and engagement measures with analytics partners and report performance and learning.
- Ensure content, creator partnerships, and engagement plans follow required review, disclosure, privacy, and governance processes.
Requirements
- Doctorate degree and 2 years of Marketing/Sales experience OR
- Master's degree and 4 years of Marketing/Sales experience OR
- Bachelor's degree and 6 years of Marketing/Sales experience OR
- Associate's degree and 10 years of Marketing/Sales experience OR
- High school diploma/GED and 12 years of Marketing/Sales experience
- Demonstrated experience leading social strategy, platform-native content, and creator or influencer programs
- Strong understanding of Meta, TikTok, and changing social behaviors and formats
- Experience with social listening, community management, commenting strategy, or moderation
- Ability to lead creative agency partners and work across brand, media, Corporate Affairs, and HCP teams
- Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred
Benefits
- Retirement & Savings Plan
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Spending Accounts
- Annual Bonus Program
- Stock-Based Long-Term Incentives
- Time-Off Plans
- Flexible Work Models
Company overview
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California, founded in 1980. As one of the world's largest independent biotechnology companies, Amgen specializes in discovering, developing, manufacturing, and delivering innovative human therapeutics. The company focuses on six key therapeutic areas: inflammation, oncology/hematology, bone health, cardiovascular disease, nephrology, and neuroscience. Amgen's portfolio includes blockbuster drugs such as Enbrel for autoimmune diseases, Prolia and XGEVA for osteoporosis, Repatha for cholesterol management, Otezla for psoriasis, and Neulasta for chemotherapy-induced neutropenia. With approximately 28,000 employees worldwide, Amgen operates as a component of both the Dow Jones Industrial Average and Nasdaq-100 indices. The company maintains a robust research and development pipeline with numerous clinical programs across various stages, leveraging cutting-edge biotechnology and human genetic data to address some of the world's most challenging diseases. Amgen's manufacturing capabilities span multiple global locations, and it distributes products through pharmaceutical wholesale distributors and direct-to-consumer channels.