Senior Manager, Content Creation, BD Edge Academy

Key Responsibilities

Learning Design, Development, & Delivery

• Develop the learning experience design strategy to drive cohesive end-to-end learning journeys across BD Edge Academy, establishing global standards that drive consistency across regions and business units while enabling thoughtful local adaptation.
• Translate complex sales methodology, commercial processes, and enabling technology into clear, compelling multimedia experiences that streamline complexity and maximize learner engagement.
• Set and govern visual and interactive design standards across BD Edge Academy so that SO&E initiatives are experienced as one integrated, intentional global commercial system rather than a collection of disconnected assets/programs.
• Partner with the marketing and brand team to champion design foundation based on the corporate's design system that balances traditional craft with modern, AI-enhanced creative approaches.
• Amplify the design and production of high-impact multimedia assets, video, animation, 3D, motion graphics, interactive media, print, and digital learning experiences.
• Drive cost-efficient solutions and reusable internal capability without compromising quality.
• Build scalable processes that accelerate content production, reduce turnaround time, and improve consistency across design standards and content creation.
• Incorporate innovative modalities (e.g., AI-enabled learning, simulation, interactive experiences) where they enhance engagement, scalability, and effectiveness.

Measurement, Evaluation, & Continuous Improvement

• Tie creative and multimedia investments to measurable business outcomes such as productivity, adoption, engagement, and selling effectiveness rather than volume of assets produced.
• Continuously assess and optimize the BD Edge Academy portfolio, eliminating redundant or low-value content, improving usability, and reducing seller friction.
• Leverage usage data, field feedback, and evolving technology capabilities to refine creative approaches and demonstrate return on creative investment.
• Ensure learning effectiveness is measured by behavior change and commercial outcomes, not completion rates.

Stakeholder Partnership, Mentorship, & Adoption

• Partner with Sales Leadership, HR, Commercial Technology, Marketing, and Regional/BU Enablement teams to align creative priorities with business goals and deployment strategies.
• Influence senior stakeholders without direct authority to ensure alignment, prioritization, and consistent execution in a matrixed, global environment.
• Mentor and develop designers and content creators, foster collaboration, creative growth, and a culture of lifelong learning.
• Create purposeful experiences that empower users, support business goals, and drive long-term value across the seller lifecycle.
• Drive vendor management production partners relationships and set expectations and drive clear delivery deadlines.

Qualifications

• Bachelor's degree in Instructional Design, Visual Communications, Multimedia, or a related field required; advanced training or equivalent professional experience preferred.
• 5+ years of experience in sales enablement, sales capability, instructional design, multimedia/visual design, or design management, including experience in corporate marketing and professional or clinical education environments (MedTech, Life Sciences, or similarly regulated industries preferred).
• Proven ability to build innovative, creative experiences and to evaluate and recommend emerging technologies and AI-enabled workflows.
• Advanced proficiency with Adobe Creative Suite and multimedia/authoring tools (e.g., Illustrator, Photoshop, After Effects, Premiere, Articulate Storyline, Camtasia, Captivate) and Microsoft Word/Excel/PowerPoint.
• Experience developing multimedia, eLearning modules, and training materials maintained in an LMS; Veeva Vault experience preferred.
• Ability to influence without authority and communicate at an executive level, translating complexity into clear, actionable design.
• Experience in leveraging data insights from CRM and LRM's Veeva Vault experience preferred.
• Portfolio evidence mandatory.

Preferred Requirements

• Proven experience supporting sales enablement, training, or commercial excellence within healthcare or B2B environments.
• Experience designing medical device or clinical education programs and scalable learning platforms.
• Strong understanding of brand strategy, adult learning principles, and user-experience (UX) design.
• Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities.
• Change management and innovation mindset with the ability to build and sustain collaborative relationships.
• Project management experience preferred.
• Clear, concise communicator with strong executive presence.
• High integrity, learning agility, and resilience in a fast-changing environment.