Senior Manager, GAIN Digital Strategy

Key Responsibilities

Digital Strategy and GAIN Footprint

• Own the strategy, roadmap, and continuous evolution of GAIN’s digital education footprint across platforms, channels, and customer touchpoints.
• Develop a cohesive digital education journey that supports customer engagement, learning, repeat participation, and business objectives.
• Identify opportunities to expand, optimize, simplify, and scale GAIN digital experiences.
• Partner with GAIN leadership and cross-functional stakeholders to prioritize digital investments, capabilities, and initiatives.
• Ensure digital content and experiences reflect a premium, consistent, and customer-centered GAIN brand experience.

Webinar and Virtual Inside Sales Program Ownership

• Own the strategy, annual content calendar, operational planning, and execution of GAIN webinar programs.
• Lead webinar speaker and faculty coordination, content development, customer targeting, communications, execution logistics, and post-program measurement.
• Own virtual Inside Sales education programs in partnership with sales and other internal stakeholders.
• Establish standardized processes for webinar and virtual-program planning, content review, faculty readiness, promotion, attendee follow-up, and reporting.
• Use attendance, engagement, feedback, and business data to optimize future virtual education programming.

GAIN Digital Platforms and Content Ownership

• Own GAIN Connect and GAIN App business strategy, content strategy, user experience, governance, and performance measurement.
• Serve as the primary point of contact for GAIN Connect, including content planning, platform priorities, stakeholder alignment, issue escalation, and enhancement planning.
• Serve as the primary point of contact for the GAIN App, including content prioritization, user experience, programming, and platform enhancements.
• Own the digital content strategy for GAIN social channels, GAIN Connect, the GAIN App, and other approved digital education channels.
• Ensure digital content is organized, current, easy to navigate, and designed to increase engagement and return participation.
• Coordinate required review and approval processes for digital materials, communications, and program content through Veeva and applicable governance channels.

IT, Global, and Business Thought Partnership

• Serve as the primary GAIN business thought partner for IT, helping define platform requirements, prioritize enhancements, identify risks, and support implementation of digital solutions.
• Partner with Digital/Omnichannel, Analytics, and IT teams to improve data visibility, reporting, integrations, platform functionality, and user experience.
• Act as the U.S. GAIN thought partner for Global GAIN Connect initiatives, sharing market needs, best practices, content priorities, and feedback.
• Translate GAIN business needs into clear digital requirements, project plans, and actionable recommendations.
• Support GAIN leadership with strategic insights regarding digital trends, platform opportunities, customer behavior, and program performance.

Congress Programs and Digital Amplification

• Partner with GAIN team to lead digital component of all congresses and meet veeva and congress deadlines and requirements.
• Identify opportunities to extend the reach and impact of congress content through appropriate GAIN digital channels.
• Lead assigned congress and conference education programs, faculty coordination, attendance strategy, operational delivery, and post-program assessment.
• Partner with internal teams and vendors to deliver congress-related digital assets and education experiences on time, within budget, and in line with governance requirements.

Field Partnership and GAIN Support

• Serve as a primary field point of contact for questions regarding GAIN programs, platforms, digital content, and customer education processes.
• Partner with the U.S. Sales organization to ensure field teams understand available GAIN resources, webinar programs, GAIN Connect, the GAIN App, and related processes.
• Create clear field communications, resources, and training to support adoption and effective use of GAIN digital tools and programming.
• Capture field feedback and translate insights into improvements to digital strategy, content, platform functionality, and customer experience.

Financial Management and Vendor Leadership

• Own budgets for aligned digital strategy, webinar, virtual Inside Sales, platform, content, congress, and other assigned activities.
• Manage annual planning, forecasting, spend tracking, reconciliation, purchase orders, statements of work, and vendor invoices for assigned workstreams.
• Lead operational relationships with digital-platform providers, webinar vendors, agencies, event partners, and other external partners.

Measurement, Insights, and Continuous Improvement

• Define, monitor, and communicate key performance indicators for GAIN digital channels and programs, including enrollment, attendance, engagement, completion, content usage, customer feedback, and return on education.
• Partner with Analytics and Commercial Operations to develop reporting, dashboards, insights, and recommendations for GAIN leadership.
• Use customer, field, faculty, and stakeholder feedback to improve program design, content strategy, platform usability, targeting, and investment decisions.
• Drive scalable, standardized processes that strengthen digital operational excellence across GAIN education programs.

Cross-Functional Relationships

Internal partners: GAIN peer and leadership team, Marketing and Brand teams, U.S. Sales organization, field teams, and Sales leadership, Commercial Operations and Analytics, Digital/Omnichannel and IT partners, Medical, Legal, Ethics & Compliance, and Privacy, Global Education, Digital, and GAIN teams. External partners: Webinar, digital learning, and technology vendors, Digital agencies and content-production partners, Faculty, trainers, and speaker-bureau partners, Event production, travel, logistics, congress, and conference partners.

Skills & Qualifications

• Bachelor’s degree required, preferably in Business, Marketing, Healthcare, Life Sciences, Digital Strategy, Communications, or a related field.
• Digital strategy and customer-experience mindset.
• 7+ years of progressive experience in digital strategy, digital marketing, commercial operations, sales enablement, HCP education, webinar programming, digital learning, or related roles within a regulated or complex commercial environment.
• Experience in pharma, aesthetics, medical device, or an adjacent healthcare industry preferred.
• Demonstrated experience owning digital platforms, customer-facing digital content, webinar programs, or virtual education initiatives.
• Experience partnering with IT, Digital/Omnichannel, Analytics, Sales, and external vendors.
• Proven experience managing program, platform, content, event, or education budgets.
• Experience with Veeva promotional review processes preferred.
• Experience supporting congress or conference programming preferred.
• Strong digital strategy, program management, operational planning, and execution skills.
• Ability to translate business needs into clear digital requirements and actionable plans.
• Excellent written, verbal, facilitation, and stakeholder-management capabilities.
• Strong analytical skills, including the ability to use data and customer feedback to improve programs and platforms.
• Proficiency with spreadsheets, presentations, dashboards, webinar tools, content-management systems, and common business tools.
• Ability to manage multiple priorities, deadlines, vendors, and stakeholders with sound judgment.
• Program and project management discipline
• Executive-ready written and verbal communication
• Cross-functional leadership and influence without authority
• Data-driven decision making and analytical thinking
• Vendor leadership and budget management
• Change management and process improvement
• Commercial acumen and understanding of field execution realities
• Travel as needed (~35% of time) (program sites conferences, and meetings)
• Ability to prioritize and execute effectively in a fast-paced environment