Senior Manager – HIV Community Marketing

Reporting Relationship: Senior Director, HIV Franchise Marketing

This role will execute the community marketing strategy and build materials for Community Liaison (CL) teams and the HIV Workforce.

Key Responsibilities

• Develops and leads key elements of the Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy aligned to prioritization and brand campaigns.
• Supports the build, execution, and sustainment of the Plan of Action (POA) for the CL field team inclusive of the four products in the HIV Treatment/Prevention portfolio and develops prioritization for the five HIV therapies in Gilead’s portfolio.
• Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and the field CL team. Regularly measures the success of initiatives.
• Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy.
• Assists in the creation of personal and non-personal promotional tactics utilized to drive brand/franchise preference.
• Assists in the development of unbranded disease education for key congresses, events, local/regional marketing strategies, and the CL team.
• Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production.
• Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development, and other key internal stakeholders.
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
• Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns.
• Supports internal CL team meetings.
• Ensures that all marketing activities comply with regulatory and legal requirements.
• Establishes Key Performance Indicators (KPIs), regularly tracking and measuring the success of initiatives and tactics.
• Manages aspects of the non-personal promotions marketing budget and project timelines.
• Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the AHCP marketing mix.

Knowledge & Skills

• Must have the ability to conduct analysis and use complex analytical tools.
• Must have demonstrated excellence in project management and effectively managing multiple projects/priorities.
• Must possess strong verbal, written, and interpersonal communication skills and the ability to efficiently and productively communicate to a variety of groups and audiences.
• Must have a demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials.
• Strategic thinker with the ability to formulate, develop, and execute strategy.
• In-depth ability to conceive, develop, and implement multi-dimensional marketing and business plans.
• Strong presence with the ability to command respect through sound business judgment and clear decision-making.
• Experience coordinating cross-functional teams or work groups as well as direct reports.
• Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials.
• Demonstrated ability to manage budgets.

Basic Qualifications

BA/BS degree and 8+ years of relevant experience; OR MA/MS degree and 6+ years of relevant experience; OR Experience must include leading cross-functional projects.

Specific Education & Experience Requirements

• 6+ years of experience.
• Bachelor's degree in Marketing or a related field required.
• Familiarity with marketing fundamentals, strategy, sales, and commercial policies and practices.
• Previous experience in marketing research and/or pharmaceutical sales desired.
• MBA or other advanced business degree desired.
• Therapeutic area knowledge preferred.
• Direct-to-Patient experience preferred.
• Experience with Advocacy, Community, and National Health Systems and Services preferred.
• Canada & Managed Markets experience preferred.