Senior Manager, Integrated Insights & Strategy, Brand Strategy
Pfizer
Summary
Pfizer's Specialty Care Integrated Insights & Strategy (IIS) team is seeking a Senior Manager, Integrated Insights & Strategy who both derives insight and shapes strategy for a priority Specialty Care brand or portfolio. Reporting to the IIS TA Lead, this role generates primary and secondary insights, connects them with analytics, and synthesizes them into clear recommendations that support brand strategy.
Job description
Role Responsibilities
Insight Generation & Derivation
- Design and execute best-in-class primary market research to represent the voice of the customer, creating learning plans that address the brand's key business questions and delivering clear, actionable recommendations.
- Integrate primary research with secondary and performance data (claims, specialty pharmacy, CRM, and real-world data) to build a complete picture of market dynamics and customer behavior.
- Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness, evaluate campaign assets, and recommend improvements and corrective actions.
- Manage market research initiatives and associated budget on assigned brands, ensuring timely, high-quality insight delivery.
Brand Strategy Support
- Support strategic thought partnership to brand marketing and sales teams, helping frame, investigate, and answer key business questions on commercial strategy, tactics, and investment decisions.
- Support patient-journey-based business reviews tied to budgetary goals, surfacing performance opportunities and ideas for optimization.
- Proactively identify business questions and frame solutions that unlock brand value and inform short- and long-term change.
- Connect research and analytics into a compelling, persuasive story, and deliver clear recommendations to brand leadership.
Performance, Forecasting & Operating-Plan Support
- Deliver brand performance measurement and reporting (Control Rooms, ATCs) and contribute to QBRs using IIS models and dashboards.
- Support the development of Long-Range Forecasts (LRFs) and Operating Plans in partnership with US, Global, and Forecasting CoE colleagues, including epi- and trend-based models.
- Provide regular assessments of brand performance to leadership, clearly articulating the data and what it means for the business.
Collaboration & Influence
- Integrate insights across cross-functional analytics teams (data science, market research, analytics engineering, and media), and advance the use of novel data sources including real-world data.
- Communicate complex ideas with a clear, compelling narrative supported by data, navigating the matrix to align stakeholders and drive change.
- Contribute to team capabilities through knowledge sharing, and mentor junior colleagues.
Requirements
- BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required.
- 6+ years in consulting, finance, or market analytics.
- 3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level.
- In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality, timely insight derivation.
- Hands-on experience designing and executing primary market research and translating it into actionable recommendations.
- Experience integrating commercial data sources such as claims, specialty pharmacy, CRM, and real-world data.
- Exceptional intellectual and analytical curiosity; a creative problem-solver who fosters innovation.
- Team orientation and collaborative approach, with outstanding listening skills and the ability to manage through influence.
- Proven ability to be a trusted thought partner and to influence without authority.
- Refined executive presence with excellent presentation, verbal, and written communication skills.
- MS or MBA in a relevant field.
- Prior experience in pharmaceutical or life sciences commercial analytics, including specialty channels, forecasting, market insights, and promotional performance.
- Hands-on familiarity with AI tools in commercial settings, including LLMs, decision-support applications, or analytics platforms.
- Familiarity with Pfizer GCA capabilities (QBR, OAE, Growth Blueprint) or comparable commercial analytics methodologies.
Benefits
- 401(k) Matching
- Retirement Savings Contribution
- Paid Vacation
- Paid Holidays
- Paid Personal Days
- Paid Caregiver Leave
- Paid Parental Leave
- Paid Medical Leave
- Medical, Dental & Vision
- Prescription Drug Coverage
- Bonus Plan
- Long-Term Incentive Program
- Relocation Assistance
Company overview
Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered in New York City, founded in 1849 by German entrepreneurs Charles Pfizer and Charles F. Erhart. As one of the world's largest pharmaceutical companies, Pfizer develops and produces medications and vaccines across multiple therapeutic areas including immunology, oncology, cardiology, endocrinology, and neurology. The company is renowned for breakthrough drugs such as Lipitor, Viagra, and more recently, the Pfizer-BioNTech COVID-19 vaccine. With approximately 81,000 employees globally and operations in about 200 countries, Pfizer maintains 37 manufacturing sites worldwide. The company's current strategic focus includes oncology, rare diseases, and innovative vaccine development, while implementing significant cost-saving initiatives. Pfizer continues to advance its research pipeline with over 100 projects and maintains a strong commitment to scientific innovation and global healthcare access.